This week, we are featuring Danielle Gordon a student, professional figure skater and skating coach.  Danielle is so wise and practical for someone her age, this explains how she...

  We met Coco Chandra through her Mom Lily, who is an intuitive healer and host of Lily TV. Coco is currently studying Fashion in Paris and is back in...

  I am very excited to be sharing our latest photo shoot with you this week. As many of you know, we are all about empowering women at Amaterasu. I...

    We can’t say enough about the importance of choosing clean products for your household and beauty needs. So what exactly does “clean” mean? Read more to find out!...

Achieving the ultimate eyebrows has never been easier, thanks to our Liquid Brow Liner. Some people are intimidated by liquid liners because they imagine them to be too intricate, finicky...

The topic of eyebrows can seem a bit daunting at times. With different brow looks going in and out of style, and so many options to choose from as far...

Summer is here and we’ve got good news for you. In case you don’t know, all of our products are smudge-proof, water-proof and paraben-free. This means that you can enjoy...

Amaterasu creator and founder Sara Au Yeong was recently asked by spiritual healer Lily Chandra to be a guest on Lily TV. Lily is a gifted intuitive energy healer, and a...

We wanted to share the story of how our brand evolved from Geisha Ink to Amaterasu Beauty. It is a story that many of you may relate to, and a...

Which shade is best for you? We have 5 amazing shades of our Eye Pencil to choose from, so let’s talk about which ones work best for whom! Why our...

Let’s talk about our Shimmer Eye Pencil. This versatile product can be used in a variety of ways to quickly brighten and highlight the eyes.Here are a few simple ways...

Brown is the new Black in Makeup this season! Using makeup in shades of brown is a great way to bring a subtle yet strong look year round. Many of...