With the summer heat and humidity, it can be a challenge to keep your makeup looking fresh and flawless especially when you are spending most of your summer outdoor or...

Your wedding day is one of the most important days of your life, and you want to look your best. But with all the dancing, hugging, and kissing, your makeup...

As the holiday season approaches, it is the perfect opportunity to elevate your makeup look with a touch of glamour. Whether you are attending a festive event or simply desire...

Create the ultimate lash look with Amaterasu Beauty. We know that not all mascaras are created equal. That is why we designed a long-lasting line of fantastic formulas made to...

  We all have different eye types, so why should we all use the same makeup?  The web is filled with makeup tips, product recommendations, and tutorials. But one area...

  Amaterasu Beauty Creator Sara Au Yeong has always loved a subtle highlight. For her, intense glitters and super high shine products always made her look like she had greasy...

  There are always a few common questions we get about our Liquid Brow Liner, so Amaterasu’s founder Sara Au Yeong decided to share her tips on how you can better maintain...

I have never been a fan of thick foundation or face primer. It is simply unrealistic and uncomfortable to wear so much face makeup on a daily basis. That was...

  This has happened to me not once, but frequently. I forget when I had opened a brand new mascara or eyeliner and then ‘suddenly’ it feels dry. I thought...

  The origin of Amaterasu Beauty (formerly Geisha Ink) is strongly linked to stage makeup. In 2006, I was the Head Makeup Artist who trained the 52 contestants of the...

    In this video, I have enlisted the help of a very talented makeup artist, Ainé Plunkett, to show our viewers how easily they can achieve this subtle, yet...

For our 10th year anniversary celebration, 2 years ago, I wanted to produce a photoshoot and a short film that would hold a very powerful meaning. I titled it 'From...