Why is the Amaterasu Kabuki Brush so amazing and very different from the others in the industry?  I can recall being introduced to my first ever kabuki brush at my...

    Audrey Hepburn was a British actress known as a beautiful Hollywood darling with her doe-eyed makeup look and ponytail. What made her so sweet and alluring at the...

    Spring cleaning to me means getting rid of old makeup or skincare I am no longer using. We tend to forget about those old jars or tubes. Somehow,...

In this video I will be sharing tips and techniques on how to apply our 24-hour Eye Pencil. This is our 5th year of selling this highly sought after Eye...

Most brow makeup will smudge and fade throughout the day due to sweat and oil along the brow bone. In addition, brow makeup can easily get wiped off when you...

    When I was in late teens - early 20s, I was working multiple free-lance gigs to pay for my full-time university education in business.One week, I would be...

What are the types of products you would choose in order to complete a makeup look for Halloween? No matter what they are, you definitely wouldn’t want your hard work...

What do you think of when you imagine a Modern Geisha? What makes her look different than any other woman? For Amaterasu Founder and Creator, Sara Au Yeong, this is...

Some of us are born with what I call naturally sultry looking eyes. You know the friend who looks like she is wearing eye pencil and mascara on her bottom...

Achieving the ultimate eyebrows has never been easier, thanks to our Liquid Brow Liner. Some people are intimidated by liquid liners because they imagine them to be too intricate, finicky...

The topic of eyebrows can seem a bit daunting at times. With different brow looks going in and out of style, and so many options to choose from as far...

Which shade is best for you? We have 5 amazing shades of our Eye Pencil to choose from, so let’s talk about which ones work best for whom! Why our...