Say goodbye to fading, flaking, and smudging with…

The only eye makeup collection that stays the same from the moment you apply it to the moment you remove it.

Welcome to Amaterasu

24 hour truly smudgeproof + clean makeup you can trust!

We are an indie beauty brand based in Vancouver, Canada founded in 2008 by international makeup artist Sara Au Yeong.

Amaterasu is available both online and at over 100+ high end spas, beauty boutiques, lash bars and hair salons across Canada & the US.

We go above and beyond current industry standards.​ ​Always looking to give you the cleanest formulations and the best performance.

Next time you look in the mirror it’ll be for a confidence boost, not to touch up your makeup.

You shouldn’t have to choose between looking your best, caring for your health and your valuable time.​ ​It is our mission to help you have it all with clean, smudge-proof, easy-to-use makeup you can trust to last on your longest days.

This product is literally so good, I refuse to use anything else. This gives you sharp enough lines to cut a b**ch. Doesn’t skip, pull or budge. Gives you the most luxurious, silky lines whether you want right lines or thick. I’m a pro MUA and this is all I use in my kit. Everything else is a fail when I compare it to these liners. And they’re Canadian! Bonus!
— Jennifer N
Best liquid eyeliner Vogue Elle Amaterasu Beauty 24 hour
I LOVE this product!! Most mascaras are too heavy for my straight, thin lashes- they usually end up clumping and weighing down my curl. This makes my lashes so feathery and long! It’s the best mascara I have ever used!
— Lisa
Best mascara for fine wimpy oily lashes Amaterasu Beauty Japanese makeup
I've heard so much about this brow liner and am SERIOUSLY kicking myself for not trying it sooner. Almost went for brow laminating but not sure if I want to commit to that plus possibly reaction. Finally, bought this brow liner in in Taupe + Cocoa. It was so easy to use and delivered exactly what I needed to create my dream brows!!!
— Brenda