Hi, I’m Sara—founder of Amaterasu Beauty and an international makeup trainer.

Created for sensitive eyes. Designed in Canada.

I started Amaterasu in 2008 (formerly Geisha Ink) after struggling with my own sensitivities and reacting to so many ingredients in the products I used.

Through my work in makeup, I began hearing more and more women tell me the same thing. Their eyes were irritated. Their makeup was uncomfortable. And the products gentle enough for them often didn’t perform.

I’m a problem solver by nature, and I knew women shouldn’t have to choose between comfort and performance.

That’s why I turned to Japan.

I wanted the precision, quality and performance Japanese cosmetics are known for. It costs more to make our products this way, but for me, performance was never negotiable—especially for sensitive eyes.

What began as a solution to a problem I knew firsthand has grown into a collection for women who need their eye makeup to work—gently, reliably and beautifully.

If you’ve struggled with irritation but refuse to compromise on performance, you’re in the right place.

I’m so glad you found us.

— Sara
Vancouver, Canada
hello@amaterasu.ca
Made for real life. Made to perform.