It wasn’t your eyes. It was your makeup.
Burning. Watering. Smudging. Most formulas aren’t made for sensitive eyes.
High-performance makeup thoughtfully made for sensitive eyes.
ZERO SMUDGING.
EASY TO USE.
CLEAN FORMULA.
ALL-DAY PERFORMANCE.
5.0 ★★★★★ Made to Perform. Loved for Comfort.
Find what works for you
New here?
Start with the eyeliner that won’t irritate — even if your eyes react to everything
SHOP BESTSELLERWhy it's different
24-HOUR WEAR
Clean, non-irritating
SMUDGE-PROOF
Start with what works
The difference is immediate
Hi, I’m Sara—founder of Amaterasu Beauty.
Created for sensitive eyes.
I started Amaterasu in 2008 (formerly Geisha Ink) because I couldn’t find eye makeup that truly worked—everything either irritated, smudged, or fell short.
So I chose Japan.
I trust their standard of quality and precision—above all else.
It’s more expensive—but for me, performance was never negotiable—especially for sensitive eyes.
What began as a personal solution has become a collection trusted by women who need their makeup to work—gently, reliably, and beautifully.
If you’ve ever struggled with irritation, you’re in the right place.
I’m so glad you found us.
— Sara
Vancouver, Canada
hello@amaterasu.ca
For women who can’t tolerate irritation—but refuse to compromise on performance.