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Amaterasu Beauty is a cosmetics brand that strongly values creating top quality products with a high ethical standard of integrity. Our products can accommodate many individuals with allergies and sensitivities. We always opt for a cleaner alternative wherever possible, without compromising on performance.

Our entire eye collection is 24-Hour, Smudge Proof, Waterproof, and Paraben, Phthalate and PFAS free.  

Best Sellers

  • Liquid Brow Trio Set define your brows flawlessly. Its revolutionary shaped microfiber brush
    $72.00
    $72.00
    $87.00
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  • blotting paper
    $18.00
    $18.00
    $0.00
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  • lengthening mascara Amaterasu beauty
    $32.00
    $32.00
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  • filling and defining brows with expert precision Amaterasu Liquid Brow Liners
    $53.00
    $53.00
    $58.00
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  • $36.00
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    $48.00
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Hi, I am Sara

We’re a Canadian indie beauty brand based in Vancouver BC.

I started this brand in 2008 as at the time, as a pro makeup trainer I couldn't find non-toxic long-lasting makeup that I felt comfortable using on myself or on my clients.

Our clean eye makeup collection are made in Japan. Amaterasu is the name of the Japanese Sun Goddess.

She who illuminates!

We also love to give back. Be sure to check out our Giving Back Page.

Read Our Story

Smearproof Eye Pencil

* All day wear

* Smooth application

* Waterproof

* Smudge-proof

* Removes easily with oil based cleanser

* Paraben and Phthalate Free

* Vegan

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Shimmer Highlighter Pencil

* Stays on all day

* Subtle and natural glow

* Waterproof

* Great for everyday use

* Perfect for a quick pick me up

* Paraben and Phthalate Free

* Vegan

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Sweatproof Brow Pen

* Fill, Shape & Define

* 24 hour formula

* Waterproof

* Smudge-proof

* Micro-fiber Tip Brush

* Goes on sheer and easily buildable

* Paraben and Phthalate Free

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Testimonials

This eyeliner is the epitome / platinum standard of cat eye liquid liner.

Love:
+ Microfiber brush tip for precision control
+ 24 hour wearing power
+ Definitely smudgeproof and waterproof
+ Clean ingredients which is uncommon for this type of performance

Kelly

Mascara has to be my least fav cosmetics to buy ... there are so many smudgy, over-priced toxic, flakey AF mascaras out there. Ugh. BUT this one is soooooo good! IT's lush, the wand is perfect, it doesn't flake out, comes off in the shower, makes an actual difference to my face and it is not nasty. Thanks for introducing me KP (as I throw my Glossier mascara in the recycling bin which could learn a thing or ten from this brand !)

Natalia

I've personally used your brow liner for 2 years now. I am also an oncologist nurse and sometimes my patients would ask what I use on my brows. I told them about your brand and I feel great sharing it because the ingredients you used is safe for cancer patients. 2 of my patients ended up purchasing your liquid liner in the espresso shade because they have lost all their brows. Thank you for making such an amazing product for my patients and for those who shouldn't be using toxic makeup.

Michaela