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Amaterasu Beauty is a cosmetics brand that strongly values creating top quality products with a high ethical standard of integrity. Our products can accommodate many individuals with allergies and sensitivities. We always opt for a cleaner alternative wherever possible, without compromising on performance.

Our entire eye collection is 24-Hour, Smudge Proof, Waterproof, and Paraben, Phthalate and PFAS free.  

Best Sellers

  • Brow Liner Trio Set
    Liquid Brow Trio Set define your brows flawlessly. Its revolutionary shaped microfiber brush
    Regular price
    $72.00
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    $72.00
    Regular price
    $87.00
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  • Geisha Face Blotting Paper
    blotting paper
    Regular price
    $18.00
    Sale price
    $18.00
    Regular price
    $0.00
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  • Massive Length Mascara
    lengthening mascara Amaterasu beauty
    Regular price
    $32.00
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    $32.00
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  • Brow Liner Duo Set
    filling and defining brows with expert precision Amaterasu Liquid Brow Liners
    Regular price
    $53.00
    Sale price
    $53.00
    Regular price
    $58.00
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  • Silk Goddess Mascara
    Regular price
    $32.00
    Sale price
    $32.00
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  • Pencil Duo Set
    Regular price
    $36.00
    Sale price
    $36.00
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    $48.00
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Hi, I am Sara

Read Our Story

Smearproof Eye Pencil

* All day wear

* Smooth application

* Waterproof

* Smudge-proof

* Removes easily with oil based cleanser

* Paraben and Phthalate Free

* Vegan

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Shimmer Highlighter Pencil

* Stays on all day

* Subtle and natural glow

* Waterproof

* Great for everyday use

* Perfect for a quick pick me up

* Paraben and Phthalate Free

* Vegan

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Sweatproof Brow Pen

* Fill, Shape & Define

* 24 hour formula

* Waterproof

* Smudge-proof

* Micro-fiber Tip Brush

* Goes on sheer and easily buildable

* Paraben and Phthalate Free

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Testimonials

This eyeliner is the epitome / platinum standard of cat eye liquid liner.

Love:
+ Microfiber brush tip for precision control
+ 24 hour wearing power
+ Definitely smudgeproof and waterproof
+ Clean ingredients which is uncommon for this type of performance

Kelly

Mascara has to be my least fav cosmetics to buy ... there are so many smudgy, over-priced toxic, flakey AF mascaras out there. Ugh. BUT this one is soooooo good! IT's lush, the wand is perfect, it doesn't flake out, comes off in the shower, makes an actual difference to my face and it is not nasty. Thanks for introducing me KP (as I throw my Glossier mascara in the recycling bin which could learn a thing or ten from this brand !)

Natalia

I've personally used your brow liner for 2 years now. I am also an oncologist nurse and sometimes my patients would ask what I use on my brows. I told them about your brand and I feel great sharing it because the ingredients you used is safe for cancer patients. 2 of my patients ended up purchasing your liquid liner in the espresso shade because they have lost all their brows. Thank you for making such an amazing product for my patients and for those who shouldn't be using toxic makeup.

Michaela