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Start with your routine

Designed for sensitive eyes — no irritation, no smudging

Eye Routine

Define. Lengthen. Perfect.

Build your eye routine

Brow Routine

Prep. Define. Set.

Build your brow routine

Precision Line

Line. Blend. Define.

Explore precision pencil

It wasn’t your eyes. It was your makeup.

Burning. Watering. Smudging. Most formulas aren’t made for sensitive eyes.

Amaterasu was created for eyes that react—so you never have to compromise performance for comfort.

DESIGNED FOR SENSITIVE EYES
ZERO IRRITATION. ZERO SMUDGING
ALL-DAY PERFORMANCE

SHOP WHAT WORKS FOR SENSITIVE EYES

5.0 ★ Rated by Sensitive Eyes

Find what works for you

NEW CUSTOMERS START HERE • Frequently sells out

New here?

Start with the eyeliner that won’t irritate — even if your eyes react to everything

SHOP BESTSELLER

Sparse or uneven brows?

Natural, hair-like strokes that stay all day

GET NATURAL BROWS

Sensitive eyes?

Zero irritation. No smudging. All-day wear.

SHOP SENSITIVE ESSENTIALS
ama-clock

24-HOUR WEAR

ama-leaf

Clean, non-irritating

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SMUDGE-PROOF

Start with what works

The difference is immediate

Hi, I’m Sara—founder of Amaterasu Beauty.

Created for sensitive eyes.

I started Amaterasu in 2008 (formerly Geisha Ink) because I couldn’t find eye makeup that truly worked—everything either irritated, smudged, or fell short.

So I chose Japan.

I trust their standard of quality and precision—above all else.

It’s more expensive—but for me, performance was never negotiable—especially for sensitive eyes.

What began as a personal solution has become a collection trusted by women who need their makeup to work—gently, reliably, and beautifully.

If you’ve ever struggled with irritation, you’re in the right place.

I’m so glad you found us.

— Sara

Vancouver, Canada

hello@amaterasu.ca

For women who can’t tolerate irritation—but refuse to compromise on performance.