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  • say goodbye
  • to fading, flaking, and smudging
ama-clock

24 hours

ama-leaf

clean

ama-eye

smudgeproof

Japan Autumn Instagram Post
Japan Autumn season

Crafted in Japan.

Designed for performance.

Why Amaterasu Exists

Finally—makeup that truly stays put. Made for sensitive eyes.

Hi, I’m Sara—founder of Amaterasu Beauty.

Created for sensitive eyes.

I started Amaterasu in 2008 (formerly Geisha Ink) because I couldn’t find eye makeup that truly worked—everything either irritated, smudged, or fell short.

So I chose Japan.

I trust their standard of quality and precision—above all else.

It’s more expensive—but for me, performance was never negotiable—especially for sensitive eyes.

What began as a personal solution has become a collection trusted by women who need their makeup to work—gently, reliably, and beautifully.

If you’ve ever struggled with irritation, you’re in the right place.

I’m so glad you found us.

— Sara

Vancouver, Canada

hello@amaterasu.ca

For women who can’t tolerate irritation—but refuse to compromise on performance.

Amaterasu Truly Smudgeproof 24 hr Eye Makeup