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It wasn’t your eyes. It was your makeup.

Burning. Watering. Smudging. Most formulas aren’t made for sensitive eyes.

High-performance makeup thoughtfully made for sensitive eyes.

ZERO SMUDGING. 

EASY TO USE.

CLEAN FORMULA. 

ALL-DAY PERFORMANCE.

 SHOP EYE MAKEUP

5.0 ★★★★★ Made to Perform. Loved for Comfort.

Find what works for you

NEW CUSTOMERS START HERE • Frequently sells out

New here?

Start with the eyeliner that won’t irritate — even if your eyes react to everything

SHOP BESTSELLER

Sparse or uneven brows?

Natural, hair-like strokes that stay all day

GET NATURAL BROWS

Sensitive eyes?

Zero irritation. No smudging. All-day wear.

SHOP SENSITIVE ESSENTIALS
ama-clock

24-HOUR WEAR

ama-leaf

Clean, non-irritating

ama-eye

SMUDGE-PROOF

Start with what works

The difference is immediate

Hi, I’m Sara—founder of Amaterasu Beauty.

Created for sensitive eyes.

I started Amaterasu in 2008 (formerly Geisha Ink) because I couldn’t find eye makeup that truly worked—everything either irritated, smudged, or fell short.

So I chose Japan.

I trust their standard of quality and precision—above all else.

It’s more expensive—but for me, performance was never negotiable—especially for sensitive eyes.

What began as a personal solution has become a collection trusted by women who need their makeup to work—gently, reliably, and beautifully.

If you’ve ever struggled with irritation, you’re in the right place.

I’m so glad you found us.

— Sara

Vancouver, Canada

hello@amaterasu.ca

For women who can’t tolerate irritation—but refuse to compromise on performance.