Amaterasu Beauty

This trend shows why buying professional, easy-to-use products like those from Amaterasu can make any halloween makeup looks better.

Our Winter-Proof Makeup strategy will keep your makeup well defined, illuminated, and voluminous even in the dry and heated winter weather.

If you are ready to wear a simple, beautiful, natural makeup look, it is time to add these must-haves to your daily routine now

I have never been a fan of thick foundation or face primer. It is simply unrealistic and uncomfortable to wear so much face makeup on a daily basis. That was...

Finding the right brow product can make your makeup routine much easier. If your brows are sparse, uneven, gray, or simply need a little more definition, a good brow liner...

Updated October 2026 by Sara Au Yeong, makeup artist & owner of Amaterasu Beauty Taking off mascara should not be a difficult part of your makeup routine. If you have...

If you have sensitive eyes, you've probably asked yourself whether bold, dramatic lashes are even realistic, or whether you're just destined to deal with redness, watery eyes, and smudging every...

Well-shaped brows frame the face, enhance your natural features, and complete any makeup look. Whether you prefer soft, natural brows,bold brows, or defined arches, selecting the right brow liner can...

Your brows can make or break your makeup look. And while that might sound dramatic, anyone who's accidentally grabbed a brow liner that is too dark,too ashy, or too warm...

Your brows can make or break a look. That's not an exaggeration, a well-groomed brow frames your entire face, balances your features, and gives your makeup a finished, intentional feel....

Let's be honest, eyeliner can make or break a look. A slightly off line, and suddenly your whole face feels "off." Get it right, and it pulls everything together like...

Short lashes can feel like the enemy of a good eye look. You curl, you coat, you pile on layer after layer, and still, your lashes barely make an impression....