Amaterasu Beauty
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MEET MRS. BC GENICCA WHITNEY THIS BC DAY!
Posted on August 06 2017
Meet the dynamic powerhouse Gennica Whitney. We could not think of a better person to feature for BC day, considering she was just elected Mrs. BC 2017! Gennica wears many...
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iAMaBEAUTY: AN INTRO TO NEWNESS
Posted on July 31 2017
We are so excited to present our new website and “home” for Amaterasu online. We are all about “mi casa es su casa,” and we hope our site...
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HOW WE FOUND THE WAY: THE BALANCE OF NATURAL & FUNCTIONAL
Posted on July 16 2017
Summertime has arrived! During this warm and sunny season, it is popular to drink fresh juices, eat more salads and finally start that detox program we have been planning all...
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HAPPY CANADA DAY 2017 FROM AMATERASU
Posted on June 28 2017
I met Rachael about 5 years ago through a very good friend Sheila. She was building her portfolio for a fashion career in L.A. and asked Rachael and I...
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AN AMATERASU EXCLUSIVE: DADS TALK MAKEUP
Posted on June 13 2017
OUR FEATURED DADS: ROSS CHANG – A father of 4 and a physician specializing in allergy and immunology at the Allergy Clinic. TERRY POLACIK – A retired farmer who now...
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AMATERASU FEATURED ARTIST ZOE ROBIDOUX
Posted on May 31 2017
We love to feature the many diverse artists we work with and find out what inspires and drives them. This week we are pleased to introduce the lovely Zoe Robidoux...
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YOGA WITH AMATERASU MAKEUP
Posted on May 17 2017
This week, we will talk about a topic close to our hearts: Yoga. We have found that Amaterasu is a great compliment to Yoga and wanted to share this with you! ...
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HAPPY MOTHER’S DAY FROM AMATERASU
Posted on May 09 2017
I recently attended my dear friend’s birthday and it made me realize how different our lives are now. All my closest friends have become new moms, with “mini-me’s” in...
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HAPPY GOLDEN WEEK IN JAPAN WITH AMATERASU
Posted on May 02 2017
This week in Japan is called “Golden Week” and it is a time that the Sun Goddess Amaterasu herself is honoured. It is a national holiday in Japan and it...
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SPONTANEOUS CREATIVE MIRACLES AT AMATERASU
Posted on April 18 2017
Our recent Cleopatra photo shoot was an amazing example of women helping women. We planned and executed it in less than a week and everything fell into place perfectly....
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WOMEN HELPING WOMEN WITH AMATERASU
Posted on April 04 2017
We are really passionate about women helping women. Supporting and nourishing one another so we can all thrive in the many roles we all play in our families, careers...
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QUEEN CLEOPATRA AND HER BEAUTY RITUALS
Posted on February 25 2017
Cleopatra is historically known as one of the most beautiful women who ever lived. She was famous for her glowing skin, thick shiny hair and of course, her fabulous eye...
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AMATERASU SHARES WHAT IT MEANS TO HAVE SELF LOVE
Posted on February 05 2017
February is usually associated with romance, flowers, chocolates and hearts. Many of us long for the fairy tale Valentine’s Day experience and may get a case of the winter blues...
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GOOD MENTAL HEALTH IS IMPORTANT
Posted on January 23 2017
Life is all about ups and downs. The only thing that is consistent is change, and how we handle all those changes from happiness, anger, sadness, anxiety, etc, is the...
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NEW YEAR, NEW MAKEUP FROM AMATERASU
Posted on January 06 2017
I am one who is always very excited for newness. I think new things bring new beginnings, and this happy thought charges me forward and puts a huge smile on...
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AMATERASU FEATURED PHOTOGRAPHER NOMO AKISAWA
Posted on January 03 2017
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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ENHANCE AND BRIGHTEN YOUR EYES WITH OUR SHIMMER EYE PENCIL
Posted on December 12 2016
Bring out the inner goddess in you this holiday season with our brand new Shimmer Eye Pencil. This Shimmer Eye Pencil is designed to enhance and brighten your entire face with...
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AMATERASU FEATURED ARTIST TARAH KOSTENKO
Posted on November 30 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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AMATERASU BROW GAME MADE EASY
Posted on November 17 2016
I had the good fortune of experiencing Toronto’s beautiful and crisp weather this November. In addition, I met some wonderful women at the National Women’s Tradeshow as well as made...
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HOW LONG BEFORE YOU REPLACE YOUR MASCARA
Posted on November 01 2016
Each time I crack open a brand new mascara, I usually make a habit of noting down the start date so I can track how long I have had this...
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HOW AMATERASU IS DIFFERENT FROM THE REST
Posted on October 19 2016
One of my closest friends, Vivian, from my college years, has always strived to be different. In fact, her email address actually includes the word different in it and I...
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HOW SWEATPROOF IS AMATERASU EYE MAKEUP?
Posted on October 05 2016
I love to dance and those who have danced with me, know I am usually on the dance floor all night long. Recently I have incorporated other dance styles and,...
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AMATERASU PARTNERS WITH VANCOUVER FASHION WEEK
Posted on September 21 2016
Amaterasu was invited to participate in the first ever Beauty Bar at Vancouver Fashion Week this year and it has been thrilling working with the team. On the first day...
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AMATERASU FEATURED ARTIST JEANNE MORNEAU
Posted on September 15 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity....
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MAKEUP FOR HOT YOGA WITH AMATERASU
Posted on September 07 2016
Before I knew anything about hot yoga, the last thing I thought about was actually wearing makeup for hot yoga. I figured, with all the heat, humidity and dripping...
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EXPERIENCING KYOTO’S CULTURE AND PEOPLE
Posted on August 24 2016
I have been to Kyoto before but this visit was very different and special because it was one of the most culturally enhanced trips I have ever encountered. I was...
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BEST SMUDGEFREE SWEATPROOF MAKEUP FOR SPORTS AND WORKING OUT
Posted on August 11 2016
It’s hard to find good makeup tips for sports and working out. I didn’t know what worked well, which is why I used to never go into the water without...
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5 THINGS TO LOOK FOR IN YOUR WEDDING MAKEUP ARTIST
Posted on July 28 2016
I have been a makeup artist since 2007, and have done everything from movies and editorial to weddings and makeup lessons. It has always been hard for me to stick...
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WIN A SET OF AMATERASU’S BRAND NEW EYE PENCIL COLOURS
Posted on July 19 2016
Hot off the success of our first high-performance Eye Pencil in Black, Amaterasu is slated to launch two additional colours this August and we’re giving you a chance to win a set...
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TOP REASONS WHY AMATERASU TUBING MASCARA IS SO GOOD
Posted on July 12 2016
Truly smudge proof, water resistant and long lasting are just a few of the top reasons why tubing mascara is so good. So what makes it work so well and...
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THE PERFECT EYE PENCILS TO COMPLEMENT THE SUNNY SEASON
Posted on July 05 2016
Hot off the success of our first high-performance Eye Pencil in Black, Amaterasu is slated to launch two additional colours this August. Both colours are the perfect staple for those looking to...
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AMATERASU IS VERY PROUD TO BE CANADIAN
Posted on June 30 2016
Canada is known as a peace-loving, extremely friendly and welcoming nation. It’s a country that embraces individuality and promotes and encourages creativity and expression. It is also the birthplace to...
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AMATERASU CUSTOMER STORY FEATURING ANGELA
Posted on June 28 2016
Tell us a little about yourself (i.e. your interests, occupation, etc.) By day I work in sales for a technology company and my days can be pretty hectic from...
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AMATERASU FEATURED ARTIST DANIELLE KITT DECUYPER
Posted on June 14 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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10 CANADIAN BEAUTY INSTAGRAM ACCOUNTS WE’RE FOLLOWING
Posted on June 08 2016
We love looking at beautiful images and what better way to showcase life’s beauty than through the lens of the oh so addictive and eye candy gratifying app that is Instagram....
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MAKEUP TIPS: LINING YOUR LOWER LASHES
Posted on May 16 2016
I love the way my eyes look when I wear eyeliner on my lower lashes. Lining your lower lashes creates a very smouldering affect and also gives them the illusion...
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AMATERASU FEATURED ARTIST SHERYL SINGH
Posted on April 22 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand creator...
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OLIVIA, HER STORY AND HER DISCOVERY OF AMATERASU
Posted on April 19 2016
Greetings from Malaysia! My name is Olivia and I’m a full time mummy to a 6-year-old boy. Being a first time mum has been a wonderful yet challenging journey. I...
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HOW TO ACHIEVE A GREAT CAT EYE WITH AMATERASU LIQUID EYELINER
Posted on April 05 2016
I’ve been a fan of the cat eye look for years because I love how it brightens up my eyes, and somehow for me, magically makes mine look bigger....
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THE WAY OF TEA, CHADO MATCHA CEREMONY
Posted on February 17 2016
Nitobe Garden at UBC 3pm – Flashback to the end of Summer. As I drove into this part of the University of British Columbia in Vancouver BC, Canada, I felt like...
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AMATERASU MAKEUP TIPS FOR ASIAN EYES
Posted on February 04 2016
When I was in school, training to be a makeup artist our school manual generally consisted of makeup techniques for various eye shapes such as close set eyes, wide set...
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OUR EYE MAKEUP TIPS FOR BROWN EYES
Posted on January 28 2016
Recently, I have been asked to share makeup tips for brown eyes. I still recall having to select my first set of eyeshadows from a cosmetics counter at a department...
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MY SIMPLE GO-TO MAKEUP LOOKS FOR COFFEE & MEETUPS
Posted on January 20 2016
When I go out for coffee, I’d describe my look as no fuss, simple, clean and uncomplicated which can sometimes be opposite to my coffee ordering style. I’m the kind of person...
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BEST EYELINER FOR YOUR WATERLINE
Posted on January 14 2016
Personally, a good eyeliner for waterlining means it must be soft and glide on easily. Nonetheless, it must also be smudge-proof. With that said, it is certainly not easy locating...
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MY SMUDGE-PROOF ISLAND MAKEUP LOOKS
Posted on January 07 2016
Hawaii is one of my favorite places in the world – it’s a tropical paradise which makes you feel like you never have a worry in the world. The...
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JUGGLING ACT: A NEW MOM'S STORY
Posted on December 31 2015
It’s been almost 9 months since I’ve done a makeup job, and I’d be lying if I told you that I don’t miss it. Being a full time mom is extremely rewarding, but...
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PERFECT BROWS BY AMATERASU BEAUTY
Posted on December 24 2015
I started tweezing my eyebrows when I was about 15 years old. The perfect arch was the name of the game and I recall reading every single magazine out there...
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MY RECOMMENDATION: BEST MASCARA FOR ASIAN LASHES
Posted on December 17 2015
Over the years as a makeup artist, I have often been asked to recommend the best mascara for Asian lashes. To those of you who are not familiar with...
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