If you're wondering who the artist is behind the beautiful looks you're seeing on our social media for Spring/Summer 2021, it's Win Liu! We were so glad to have...

  Raise your hands if you are fed up with straight barely there asian lashes?We all want fanned, full, and fabulous lashes. But for many people—especially those of Asian decent—genetics...

  I started playing classical music when I was 6. We're a pretty musical family. My dad played many instruments and my aunt was quite the child prodigy who performed...

Kristen and I met at one of my meditation practices. I knew she taught yoga, but didn't know, in depth, the style she specialized in. One day, after a year...

I am always enthralled with beautiful baked goods, which is how I came across Fanny Lam's Instagram account Oh Sweet Day! a couple of years ago. I can never get over how pretty...

  Sara Au Yeong has tried it all when it comes to makeup brushes, so when she was creating Amaterasu Beauty there was going to be a face brush. You...

  Amaterasu Beauty Creator Sara Au Yeong has always loved a subtle highlight. For her, intense glitters and super high shine products always made her look like she had greasy...

Today’s modern man understands the importance of great looking eyebrows, but if you weren’t genetically blessed with fantastically flawless brows, don't fear – Amaterasu is here. Our Liquid Brow Liner...

  I met Natasha more than 6 years ago through a mutual friend. She actually goes by ‘Tash,’ but because she introduced herself as Natasha to me I am just...

  Who says you need falsies to get that thick, long, dramatic lash look? Volumizing mascara is the ultimate go-to cosmetic, creating lashes that are anything but subtle. But how...

  There are always a few common questions we get about our Liquid Brow Liner, so Amaterasu’s founder Sara Au Yeong decided to share her tips on how you can better maintain...

  In the past, Amaterasu founder Sara Au Yeong found that brow pencils and waxes, or any other brow product in the beauty market place, always made her brows look...