Amaterasu Beauty
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MEDITATION: THE SECRET TO INNER BEAUTY
Posted on January 02 2018
Meditation Secret to Inner Beauty Amaterasu from Amaterasu Beauty on Vimeo. We know that life is really full and can get a little hectic for everyone at times. That is...
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NO FUSS EYE MAKEUP FOR THE HOLIDAYS
Posted on December 24 2017
Tis the season for eating, socializing and being merry, and Amaterasu is proud to say we are up for the challenge of going with you to every event and helping...
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SHIMMER, SHINE AND SPARKLE MAKEUP THIS HOLIDAY!
Posted on December 19 2017
Our Shimmer Eye Pencil is a favourite all year round, but we especially love it during the winter to create some sparkle and shimmer like sunshine glistening on fresh white...
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SAVANNAH FOX TALKS EMPOWERING YOUNG WOMEN
Posted on December 12 2017
Part of our philosophy at Amaterasu is to feature "real" women as our models and then share their stories and projects with you. Our featured model today is the lovely...
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WHY MAKEUP ARTISTS LOVE OUR ESPRESSO EYELINER
Posted on December 05 2017
Why makeup artists love our Espresso Liquid Eyeliner from Amaterasu Beauty on Vimeo. One of our best-kept secrets is our Espresso Liquid Eyeliner. So many of us naturally choose black...
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PERFECT BROWS FOR BLONDES
Posted on November 15 2017
We're excited to present some new content for you in the form of videos! We feel that videos are such a great way to connect us all together and can't...
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HOW TO GET SUPER LONG LASHES WITHOUT EXTENSIONS
Posted on November 08 2017
Makeup artist Sara Au Yeong reveals her expert tips for your longest lashes ever Most of us are familiar with lash extensions, or we know friends who have tried them....
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WE SHINE BRIGHTER TOGETHER
Posted on November 01 2017
Our theme for this shoot was: “We Shine Brighter Together.” We have selected three fabulous young women to illustrate this theme and to showcase our star makeup product #ShineBright Makeup...
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#IAMBOOTIFUL HALLOWEEN CONTEST
Posted on October 16 2017
We are excited to announce our #IAMBOOTIFUL Halloween contest! This time of year we see the most inspiring and creative looks in both makeup and costumes and we wanted to...
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3 AMATERASU EYE MAKEUP HACKS THAT WILL CHANGE THE WAY YOU LINE YOUR EYES
Posted on October 11 2017
Life gets busy and we may not have as much time as we would like to experience the different and trendy looks that are popular now. Some of us prefer...
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OUR MODELS TALK MAKEUP AND BEAUTY RITUALS
Posted on October 04 2017
We love our models and always choose women (and men, stay tuned!) who are more than just a pretty face. Our featured models for Fall are both incredible human beings...
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HOW CAN WEARING BROW MAKEUP MAKE YOU LOOK YOUNGER?
Posted on September 27 2017
Fill in and Feel Good! Some people are born with naturally full brows, however, most of us can use a little help from applying brow makeup. We are passionate...
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HOW TO APPLY AMATERASU MASCARAS LIKE A MAKEUP ARTIST?
Posted on September 21 2017
Sara reveals her expert tips for your prettiest lashes ever 1. How to choose the perfect mascara for you We're all seeking the perfect mascara and have probably tried out...
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HOT MAKEUP TIPS FROM #NYFW
Posted on September 14 2017
#NYFW makeups on #NYFW It’s our favourite time of the year: The Fall Season when our closet is crying out for new boots and coats to start the season off right....
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THE FLUFFY BROW PHENOMENA AND HOW YOU TOO CAN CREATE THEM
Posted on September 10 2017
Fluffy or Feathered Brows brings a slightly boyish yet fresh approach to Brow makeup. The key is to have the right tools. Here is what you are going to need...
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FEATURED ARTIST SHARES MUST-HAVE AMATERASU MAKEUP
Posted on August 31 2017
Our latest featured artist is the lovely Lindsay MacLean. Not only is she an amazing makeup artist, she is a wonderful person who is so sweet and kind. We will...
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WHY ARE PLUM BLOSSOMS THE SYMBOL OF BEAUTY AND STRENGTH?
Posted on August 28 2017
Did you know we chose the Plum Blossom for our logo because of its many incredible attributes and amazing cultural history? This flower blooms in the winter, as one of...
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HOW TO STAY 'PRETTY IN THE CITY'?
Posted on August 14 2017
We love to feature the people we work with, from models to customers to retailers. Lately, I have been connecting with Veronica Tran, owner of Pretty in the City to talk shop....
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MEET MRS. BC GENICCA WHITNEY THIS BC DAY!
Posted on August 06 2017
Meet the dynamic powerhouse Gennica Whitney. We could not think of a better person to feature for BC day, considering she was just elected Mrs. BC 2017! Gennica wears many...
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iAMaBEAUTY: AN INTRO TO NEWNESS
Posted on July 31 2017
We are so excited to present our new website and “home” for Amaterasu online. We are all about “mi casa es su casa,” and we hope our site...
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HOW WE FOUND THE WAY: THE BALANCE OF NATURAL & FUNCTIONAL
Posted on July 16 2017
Summertime has arrived! During this warm and sunny season, it is popular to drink fresh juices, eat more salads and finally start that detox program we have been planning all...
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HAPPY CANADA DAY 2017 FROM AMATERASU
Posted on June 28 2017
I met Rachael about 5 years ago through a very good friend Sheila. She was building her portfolio for a fashion career in L.A. and asked Rachael and I...
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AN AMATERASU EXCLUSIVE: DADS TALK MAKEUP
Posted on June 13 2017
OUR FEATURED DADS: ROSS CHANG – A father of 4 and a physician specializing in allergy and immunology at the Allergy Clinic. TERRY POLACIK – A retired farmer who now...
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AMATERASU FEATURED ARTIST ZOE ROBIDOUX
Posted on May 31 2017
We love to feature the many diverse artists we work with and find out what inspires and drives them. This week we are pleased to introduce the lovely Zoe Robidoux...
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YOGA WITH AMATERASU MAKEUP
Posted on May 17 2017
This week, we will talk about a topic close to our hearts: Yoga. We have found that Amaterasu is a great compliment to Yoga and wanted to share this with you! ...
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HAPPY MOTHER’S DAY FROM AMATERASU
Posted on May 09 2017
I recently attended my dear friend’s birthday and it made me realize how different our lives are now. All my closest friends have become new moms, with “mini-me’s” in...
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HAPPY GOLDEN WEEK IN JAPAN WITH AMATERASU
Posted on May 02 2017
This week in Japan is called “Golden Week” and it is a time that the Sun Goddess Amaterasu herself is honoured. It is a national holiday in Japan and it...
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SPONTANEOUS CREATIVE MIRACLES AT AMATERASU
Posted on April 18 2017
Our recent Cleopatra photo shoot was an amazing example of women helping women. We planned and executed it in less than a week and everything fell into place perfectly....
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WOMEN HELPING WOMEN WITH AMATERASU
Posted on April 04 2017
We are really passionate about women helping women. Supporting and nourishing one another so we can all thrive in the many roles we all play in our families, careers...
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QUEEN CLEOPATRA AND HER BEAUTY RITUALS
Posted on February 25 2017
Cleopatra is historically known as one of the most beautiful women who ever lived. She was famous for her glowing skin, thick shiny hair and of course, her fabulous eye...
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AMATERASU SHARES WHAT IT MEANS TO HAVE SELF LOVE
Posted on February 05 2017
February is usually associated with romance, flowers, chocolates and hearts. Many of us long for the fairy tale Valentine’s Day experience and may get a case of the winter blues...
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GOOD MENTAL HEALTH IS IMPORTANT
Posted on January 23 2017
Life is all about ups and downs. The only thing that is consistent is change, and how we handle all those changes from happiness, anger, sadness, anxiety, etc, is the...
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NEW YEAR, NEW MAKEUP FROM AMATERASU
Posted on January 06 2017
I am one who is always very excited for newness. I think new things bring new beginnings, and this happy thought charges me forward and puts a huge smile on...
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AMATERASU FEATURED PHOTOGRAPHER NOMO AKISAWA
Posted on January 03 2017
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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ENHANCE AND BRIGHTEN YOUR EYES WITH OUR SHIMMER EYE PENCIL
Posted on December 12 2016
Bring out the inner goddess in you this holiday season with our brand new Shimmer Eye Pencil. This Shimmer Eye Pencil is designed to enhance and brighten your entire face with...
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AMATERASU FEATURED ARTIST TARAH KOSTENKO
Posted on November 30 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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AMATERASU BROW GAME MADE EASY
Posted on November 17 2016
I had the good fortune of experiencing Toronto’s beautiful and crisp weather this November. In addition, I met some wonderful women at the National Women’s Tradeshow as well as made...
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HOW LONG BEFORE YOU REPLACE YOUR MASCARA
Posted on November 01 2016
Each time I crack open a brand new mascara, I usually make a habit of noting down the start date so I can track how long I have had this...
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HOW AMATERASU IS DIFFERENT FROM THE REST
Posted on October 19 2016
One of my closest friends, Vivian, from my college years, has always strived to be different. In fact, her email address actually includes the word different in it and I...
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HOW SWEATPROOF IS AMATERASU EYE MAKEUP?
Posted on October 05 2016
I love to dance and those who have danced with me, know I am usually on the dance floor all night long. Recently I have incorporated other dance styles and,...
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AMATERASU PARTNERS WITH VANCOUVER FASHION WEEK
Posted on September 21 2016
Amaterasu was invited to participate in the first ever Beauty Bar at Vancouver Fashion Week this year and it has been thrilling working with the team. On the first day...
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AMATERASU FEATURED ARTIST JEANNE MORNEAU
Posted on September 15 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity....
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MAKEUP FOR HOT YOGA WITH AMATERASU
Posted on September 07 2016
Before I knew anything about hot yoga, the last thing I thought about was actually wearing makeup for hot yoga. I figured, with all the heat, humidity and dripping...
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EXPERIENCING KYOTO’S CULTURE AND PEOPLE
Posted on August 24 2016
I have been to Kyoto before but this visit was very different and special because it was one of the most culturally enhanced trips I have ever encountered. I was...
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BEST SMUDGEFREE SWEATPROOF MAKEUP FOR SPORTS AND WORKING OUT
Posted on August 11 2016
It’s hard to find good makeup tips for sports and working out. I didn’t know what worked well, which is why I used to never go into the water without...
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5 THINGS TO LOOK FOR IN YOUR WEDDING MAKEUP ARTIST
Posted on July 28 2016
I have been a makeup artist since 2007, and have done everything from movies and editorial to weddings and makeup lessons. It has always been hard for me to stick...
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WIN A SET OF AMATERASU’S BRAND NEW EYE PENCIL COLOURS
Posted on July 19 2016
Hot off the success of our first high-performance Eye Pencil in Black, Amaterasu is slated to launch two additional colours this August and we’re giving you a chance to win a set...
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TOP REASONS WHY AMATERASU TUBING MASCARA IS SO GOOD
Posted on July 12 2016
Truly smudge proof, water resistant and long lasting are just a few of the top reasons why tubing mascara is so good. So what makes it work so well and...
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