Amaterasu Beauty
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GOOD MENTAL HEALTH IS IMPORTANT
Posted on January 23 2017
Life is all about ups and downs. The only thing that is consistent is change, and how we handle all those changes from happiness, anger, sadness, anxiety, etc, is the...
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NEW YEAR, NEW MAKEUP FROM AMATERASU
Posted on January 06 2017
I am one who is always very excited for newness. I think new things bring new beginnings, and this happy thought charges me forward and puts a huge smile on...
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AMATERASU FEATURED PHOTOGRAPHER NOMO AKISAWA
Posted on January 03 2017
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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ENHANCE AND BRIGHTEN YOUR EYES WITH OUR SHIMMER EYE PENCIL
Posted on December 12 2016
Bring out the inner goddess in you this holiday season with our brand new Shimmer Eye Pencil. This Shimmer Eye Pencil is designed to enhance and brighten your entire face with...
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AMATERASU FEATURED ARTIST TARAH KOSTENKO
Posted on November 30 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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AMATERASU BROW GAME MADE EASY
Posted on November 17 2016
I had the good fortune of experiencing Toronto’s beautiful and crisp weather this November. In addition, I met some wonderful women at the National Women’s Tradeshow as well as made...
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HOW LONG BEFORE YOU REPLACE YOUR MASCARA
Posted on November 01 2016
Each time I crack open a brand new mascara, I usually make a habit of noting down the start date so I can track how long I have had this...
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HOW AMATERASU IS DIFFERENT FROM THE REST
Posted on October 19 2016
One of my closest friends, Vivian, from my college years, has always strived to be different. In fact, her email address actually includes the word different in it and I...
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HOW SWEAT-PROOF IS AMATERASU EYE MAKEUP?
Posted on October 05 2016
I love to dance and those who have danced with me, know I am usually on the dance floor all night long. Recently I have incorporated other dance styles and,...
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AMATERASU PARTNERS WITH VANCOUVER FASHION WEEK
Posted on September 21 2016
Amaterasu was invited to participate in the first ever Beauty Bar at Vancouver Fashion Week this year and it has been thrilling working with the team. On the first day...
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AMATERASU FEATURED ARTIST JEANNE MORNEAU
Posted on September 15 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity....
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MAKEUP FOR HOT YOGA WITH AMATERASU
Posted on September 07 2016
Before I knew anything about hot yoga, the last thing I thought about was actually wearing makeup for hot yoga. I figured, with all the heat, humidity and dripping sweat,...
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EXPERIENCING KYOTO’S CULTURE AND PEOPLE
Posted on August 24 2016
I have been to Kyoto before but this visit was very different and special because it was one of the most culturally enhanced trips I have ever encountered. I was...
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MAKEUP TIPS FOR SPORTS AND WORKING OUT
Posted on August 11 2016
It’s hard to find good makeup tips for sports and working out. I didn’t know what worked well, which is why I used to never go into the water without...
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5 THINGS TO LOOK FOR IN YOUR WEDDING MAKEUP ARTIST
Posted on July 28 2016
I have been a makeup artist since 2007, and have done everything from movies and editorial to weddings and makeup lessons. It has always been hard for me to stick...
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WIN A SET OF AMATERASU’S BRAND NEW EYE PENCIL COLOURS
Posted on July 19 2016
Hot off the success of our first high-performance Eye Pencil in Black, Amaterasu is slated to launch two additional colours this August and we’re giving you a chance to win a set...
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TOP REASONS WHY AMATERASU TUBING MASCARA IS SO GOOD
Posted on July 12 2016
Truly smudge proof, water resistant and long lasting are just a few of the top reasons why tubing mascara is so good. So what makes it work so well and...
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THE PERFECT EYE PENCILS TO COMPLEMENT THE SUNNY SEASON
Posted on July 05 2016
Hot off the success of our first high-performance Eye Pencil in Black, Amaterasu is slated to launch two additional colours this August. Both colours are the perfect staple for those looking to...
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AMATERASU IS VERY PROUD TO BE CANADIAN
Posted on June 30 2016
Canada is known as a peace-loving, extremely friendly and welcoming nation. It’s a country that embraces individuality and promotes and encourages creativity and expression. It is also the birthplace to...
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AMATERASU CUSTOMER STORY FEATURING ANGELA
Posted on June 28 2016
Tell us a little about yourself (i.e. your interests, occupation, etc.) By day I work in sales for a technology company and my days can be pretty hectic from...
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AMATERASU FEATURED ARTIST DANIELLE KITT DECUYPER
Posted on June 14 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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10 CANADIAN BEAUTY INSTAGRAM ACCOUNTS WE’RE FOLLOWING
Posted on June 08 2016
We love looking at beautiful images and what better way to showcase life’s beauty than through the lens of the oh so addictive and eye candy gratifying app that is Instagram....
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MAKEUP TIPS: LINING YOUR LOWER LASHES
Posted on May 16 2016
I love the way my eyes look when I wear eyeliner on my lower lashes. Lining your lower lashes creates a very smouldering affect and also gives them the illusion...
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AMATERASU FEATURED ARTIST SHERYL SINGH
Posted on April 22 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand creator...
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OLIVIA, HER STORY AND HER DISCOVERY OF AMATERASU
Posted on April 19 2016
Greetings from Malaysia! My name is Olivia and I’m a full time mummy to a 6-year-old boy. Being a first time mum has been a wonderful yet challenging journey. I...
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HOW TO ACHIEVE A GREAT CAT EYE WITH AMATERASU LIQUID EYELINER
Posted on April 05 2016
I’ve been a fan of the cat eye look for years because I love how it brightens up my eyes, and somehow for me, magically makes mine look bigger....
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THE WAY OF TEA, CHADO MATCHA CEREMONY
Posted on February 17 2016
Nitobe Garden at UBC 3pm – Flashback to the end of Summer. As I drove into this part of the University of British Columbia in Vancouver BC, Canada, I felt like...
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AMATERASU MAKEUP TIPS FOR ASIAN EYES
Posted on February 04 2016
When I was in school, training to be a makeup artist our school manual generally consisted of makeup techniques for various eye shapes such as close set eyes, wide set...
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OUR EYE MAKEUP TIPS FOR BROWN EYES
Posted on January 28 2016
Recently, I have been asked to share makeup tips for brown eyes. I still recall having to select my first set of eyeshadows from a cosmetics counter at a department...
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MY SIMPLE GO-TO MAKEUP LOOKS FOR COFFEE & MEETUPS
Posted on January 20 2016
When I go out for coffee, I’d describe my look as no fuss, simple, clean and uncomplicated which can sometimes be opposite to my coffee ordering style. I’m the kind of person...
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BEST EYELINER FOR YOUR WATERLINE
Posted on January 14 2016
Personally, a good eyeliner for waterlining means it must be soft and glide on easily. Nonetheless, it must also be smudge-proof. With that said, it is certainly not easy locating...
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MY SMUDGE-PROOF ISLAND MAKEUP LOOKS
Posted on January 07 2016
Hawaii is one of my favorite places in the world – it’s a tropical paradise which makes you feel like you never have a worry in the world. The warm...
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JUGGLING ACT: A NEW MOM'S STORY
Posted on December 31 2015
It’s been almost 9 months since I’ve done a makeup job, and I’d be lying if I told you that I don’t miss it. Being a full time mom is extremely rewarding, but...
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PERFECT BROWS BY AMATERASU BEAUTY
Posted on December 24 2015
I started tweezing my eyebrows when I was about 15 years old. The perfect arch was the name of the game and I recall reading every single magazine out there...
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MY RECOMMENDATION: BEST MASCARA FOR ASIAN LASHES
Posted on December 17 2015
Over the years as a makeup artist, I have often been asked to recommend the best mascara for Asian lashes. To those of you who are not familiar with...
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AN EYE PENCIL IS BORN THIS HOLIDAY 2015
Posted on December 17 2015
I am so pleased and proud to present to you the first ever Amaterasu Eye Pencil in black. It has been quite some time since I first dreamt of this perfect product...
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AMATERASU BEAUTY HOLIDAY GIVEAWAY - CONTEST
Posted on December 12 2015
Prize: Win a bundle of Amaterasu’s best-selling products, including our brand new smudge-proof, water-proof Eye Pencil! How to Enter (must follow all steps to qualify): In the comment section of...
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3 BEAUTY ESSENTIALS FOR THE HOLIDAY SEASON
Posted on December 10 2015
It is so easy to go overboard during the holidays and I am not talking about food or alcoholic beverages. I am solely focusing on holiday looks. How many...
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MY EVENING MAKEUP LOOK WITH AMATERASU BEAUTY
Posted on December 03 2015
Whether it is dinner at The Boulevard or sashaying down the red carpet, getting my evening face ready for a night out doesn’t need to be time-consuming or stressful....
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MORNING ROUTINE WITH KIDS – MY FIVE MINUTE FACE
Posted on November 26 2015
Before I had kids, I gave myself a minimum of 2 hours to get ready. Anyone who has young children, or has had kids, knows that time to yourself is...
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REAL LIFE MODELS AT AMATERASU BEAUTY
Posted on November 18 2015
I love featuring everyday women wearing Amaterasu makeup. It shows that our professional line of makeup is user-friendly enough for everyone and yet it was originally designed for professional use. This season,...
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INTRO TO ULTRA VOLUME VS. THE SILK AND ESPRESSO
Posted on November 14 2015
October really flew by because we were so busy with the new layout of our website; continuing to inform our fellow editors, bloggers and fans of our new name...
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EMPOWERING BEAUTY EVERYWHERE WITH AMATERASU BEAUTY
Posted on October 19 2015
What does ‘Empowering Beauty Everywhere’ mean to me? I have always been a firm believer that beauty is whatever you want it to be. Blending in just for the...
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