Amaterasu Beauty
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THE PERFECT EYE PENCILS TO COMPLEMENT THE SUNNY SEASON
Posted on July 05 2016
Hot off the success of our first high-performance Eye Pencil in Black, Amaterasu is slated to launch two additional colours this August. Both colours are the perfect staple for those looking to...
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AMATERASU IS VERY PROUD TO BE CANADIAN
Posted on June 30 2016
Canada is known as a peace-loving, extremely friendly and welcoming nation. It’s a country that embraces individuality and promotes and encourages creativity and expression. It is also the birthplace to...
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AMATERASU CUSTOMER STORY FEATURING ANGELA
Posted on June 28 2016
Tell us a little about yourself (i.e. your interests, occupation, etc.) By day I work in sales for a technology company and my days can be pretty hectic from...
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AMATERASU FEATURED ARTIST DANIELLE KITT DECUYPER
Posted on June 14 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand...
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10 CANADIAN BEAUTY INSTAGRAM ACCOUNTS WE’RE FOLLOWING
Posted on June 08 2016
We love looking at beautiful images and what better way to showcase life’s beauty than through the lens of the oh so addictive and eye candy gratifying app that is Instagram....
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MAKEUP TIPS: LINING YOUR LOWER LASHES
Posted on May 16 2016
I love the way my eyes look when I wear eyeliner on my lower lashes. Lining your lower lashes creates a very smouldering affect and also gives them the illusion...
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AMATERASU FEATURED ARTIST SHERYL SINGH
Posted on April 22 2016
There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity. Brand creator...
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OLIVIA, HER STORY AND HER DISCOVERY OF AMATERASU
Posted on April 19 2016
Greetings from Malaysia! My name is Olivia and I’m a full time mummy to a 6-year-old boy. Being a first time mum has been a wonderful yet challenging journey. I...
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HOW TO ACHIEVE A GREAT CAT EYE WITH AMATERASU LIQUID EYELINER
Posted on April 05 2016
I’ve been a fan of the cat eye look for years because I love how it brightens up my eyes, and somehow for me, magically makes mine look bigger....
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THE WAY OF TEA, CHADO MATCHA CEREMONY
Posted on February 17 2016
Nitobe Garden at UBC 3pm – Flashback to the end of Summer. As I drove into this part of the University of British Columbia in Vancouver BC, Canada, I felt like...
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AMATERASU MAKEUP TIPS FOR ASIAN EYES
Posted on February 04 2016
When I was in school, training to be a makeup artist our school manual generally consisted of makeup techniques for various eye shapes such as close set eyes, wide set...
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OUR EYE MAKEUP TIPS FOR BROWN EYES
Posted on January 28 2016
Recently, I have been asked to share makeup tips for brown eyes. I still recall having to select my first set of eyeshadows from a cosmetics counter at a department...
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MY SIMPLE GO-TO MAKEUP LOOKS FOR COFFEE & MEETUPS
Posted on January 20 2016
When I go out for coffee, I’d describe my look as no fuss, simple, clean and uncomplicated which can sometimes be opposite to my coffee ordering style. I’m the kind of person...
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BEST EYELINER FOR YOUR WATERLINE
Posted on January 14 2016
Personally, a good eyeliner for waterlining means it must be soft and glide on easily. Nonetheless, it must also be smudge-proof. With that said, it is certainly not easy locating...
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MY SMUDGE-PROOF ISLAND MAKEUP LOOKS
Posted on January 07 2016
Hawaii is one of my favorite places in the world – it’s a tropical paradise which makes you feel like you never have a worry in the world. The...
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JUGGLING ACT: A NEW MOM'S STORY
Posted on December 31 2015
It’s been almost 9 months since I’ve done a makeup job, and I’d be lying if I told you that I don’t miss it. Being a full time mom is extremely rewarding, but...
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PERFECT BROWS BY AMATERASU BEAUTY
Posted on December 24 2015
I started tweezing my eyebrows when I was about 15 years old. The perfect arch was the name of the game and I recall reading every single magazine out there...
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MY RECOMMENDATION: BEST MASCARA FOR ASIAN LASHES
Posted on December 17 2015
Over the years as a makeup artist, I have often been asked to recommend the best mascara for Asian lashes. To those of you who are not familiar with...
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AN EYE PENCIL IS BORN THIS HOLIDAY 2015
Posted on December 17 2015
I am so pleased and proud to present to you the first ever Amaterasu Eye Pencil in black. It has been quite some time since I first dreamt of this perfect product...
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AMATERASU BEAUTY HOLIDAY GIVEAWAY - CONTEST
Posted on December 12 2015
Prize: Win a bundle of Amaterasu’s best-selling products, including our brand new smudge-proof, water-proof Eye Pencil! How to Enter (must follow all steps to qualify): In the comment section of...
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3 BEAUTY ESSENTIALS FOR THE HOLIDAY SEASON
Posted on December 10 2015
It is so easy to go overboard during the holidays and I am not talking about food or alcoholic beverages. I am solely focusing on holiday looks. How many...
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MY EVENING MAKEUP LOOK WITH AMATERASU BEAUTY
Posted on December 03 2015
Whether it is dinner at The Boulevard or sashaying down the red carpet, getting my evening face ready for a night out doesn’t need to be time-consuming or stressful....
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MORNING ROUTINE WITH KIDS – MY FIVE MINUTE FACE
Posted on November 26 2015
Before I had kids, I gave myself a minimum of 2 hours to get ready. Anyone who has young children, or has had kids, knows that time to yourself is...
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REAL LIFE MODELS AT AMATERASU BEAUTY
Posted on November 18 2015
I love featuring everyday women wearing Amaterasu makeup. It shows that our professional line of makeup is user-friendly enough for everyone and yet it was originally designed for professional use. This season,...
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INTRO TO ULTRA VOLUME VS. THE SILK AND ESPRESSO
Posted on November 14 2015
October really flew by because we were so busy with the new layout of our website; continuing to inform our fellow editors, bloggers and fans of our new name...
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EMPOWERING BEAUTY EVERYWHERE WITH AMATERASU BEAUTY
Posted on October 19 2015
What does ‘Empowering Beauty Everywhere’ mean to me? I have always been a firm believer that beauty is whatever you want it to be. Blending in just for the...
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