Amaterasu Beauty Creator Sara Au Yeong has always loved a subtle highlight. For her, intense glitters and super high shine products always made her look like she had greasy...

  Not All Eye Pencils Are Created Equal It is said that the eyes are the window to your soul.  With a few strokes of eye makeup, your eyes can...

    In this video, I have enlisted the help of a very talented makeup artist, Ainé Plunkett, to show our viewers how easily they can achieve this subtle, yet...

For our 10th year anniversary celebration, 2 years ago, I wanted to produce a photoshoot and a short film that would hold a very powerful meaning. I titled it 'From...

    Why do you need our Sage Eye Pencil this season? I love green and have always loved green eyeshadows and eyeliners. When the time came for me to...

In this video I will be sharing tips and techniques on how to apply our 24-hour Eye Pencil. This is our 5th year of selling this highly sought after Eye...

I’ve discovered so many amazing products from Amaterasu and one of my favourites is the Shimmer Eye Pencil. It gives me a natural, lit-from-within glow in seconds and fits easily...

This month, we interviewed a like-minded entrepreneur, brow artist Alisha Noon. We particularly love her observations regarding how makeup trends are going too far off from being natural looking. Whatever...

Some of us are born with what I call naturally sultry looking eyes. You know the friend who looks like she is wearing eye pencil and mascara on her bottom...

Which shade is best for you? We have 5 amazing shades of our Eye Pencil to choose from, so let’s talk about which ones work best for whom! Why our...

Let’s talk about our Shimmer Eye Pencil. This versatile product can be used in a variety of ways to quickly brighten and highlight the eyes.Here are a few simple ways...

Let’s talk about Eye Pencils! Our Amaterasu Eye Pencils come in 5 different shades and are a dream come true for eye makeup lovers everywhere. Available in 5 shades, our...