Amaterasu Beauty

I’m going to start off this post by saying that I’ve never been a brow girl and by that I mean I’ve never been the type to fill in my...

I woke up this morning thinking as I do often: what kind of world do we live in? A world where a small group of people control the majority of...

Happy Mother’s Day! In honor of all the hard-working mothers and mother-figures who have helped shape us into the people we are today, we were able to speak with a...

When Amaterasu Founder and Creator Sara Au Yeong began envisioning our May photoshoot, she didn’t know how quickly it would all work out, or how fate would lead us to...

We’ve all been there before: at the end of the day you look in the mirror and find your makeup smudged and smeared from a long, busy day of running...

  As the warmer weather approaches, our spirits can be lifted with the bright sunshine, blooming flowers and blue skies; but what about our skin? How can we make sure...

FEELING YOUR BEST DURING CANCER TREATMENT Today we wanted to share something with you in hopes it might help you or someone you may know. We have received so many...

For our Shanghai Dreams photoshoot the glamour of 1930’s Shanghai was brought to life through impeccable wardrobe and makeup work. An incredible team worked together to create the perfect look...

While working on our Spring photoshoot, Shanghai Dreams, I became highly inspired by the softer, natural makeup favoured by the fashionable women of 1930's Shanghai. I was especially drawn to...

“Self love” is a buzzword everywhere these days. We are definitely on board with this concept and believe in making it an essential part of our regular routine.For so long,...

Amaterasu Founder and Creator Sara Au Yeong was mesmerized by a photo of her grandmother wearing the traditional cheongsam that was popularized in Shanghai during the early 1930s, when the...

Today’s final feature in our Goddess of the Week series is Surya Devi. A talented singer and musical composer, she has collaborated with Amaterasu on several projects including the recent...