Amaterasu Beauty

Do you ever think about the ingredients that go into your makeup? Absolute Cheer mom Kristine Wong has and only uses makeup with clean ingredients, like Amaterasu Beauty, for her...

I started taking a keen interest in alternative health in my late teens. My weekly routine consisted of experimenting with nutritious, organic cooking and reading health magazines such as Alive...

    When I was in late teens - early 20s, I was working multiple free-lance gigs to pay for my full-time university education in business.One week, I would be...

One of the most striking and memorable features of the Geisha is her hair. You might look at her and wonder “How did she get her hair like that?” We...

Here is a behind the scenes peek from the vision behind our 10th Anniversary Video Shoot. Join us for a chat with Sara Au Yeong about how the Geisha to...

What are the types of products you would choose in order to complete a makeup look for Halloween? No matter what they are, you definitely wouldn’t want your hard work...

I was getting emails over the summer months from customers saying their Liquid Eyeliner or Brow Liner has been running out after just 2 weeks of usage. This is not typical whatsoever. My first...

Before Áine Plunkett goes into the big leagues in IATSE and the film industry, we were happy to have her be a part of our most recent photoshoot, From Geisha to...

What do you think of when you imagine a Modern Geisha? What makes her look different than any other woman? For Amaterasu Founder and Creator, Sara Au Yeong, this is...

In preparation for Amaterasu’s tenth year next month, we decided to commemorate this milestone with a photoshoot to represent the movement from Geisha to Goddess. At this transformational photoshoot, we...

This month, we interviewed a like-minded entrepreneur, brow artist Alisha Noon. We particularly love her observations regarding how makeup trends are going too far off from being natural looking. Whatever...

    When I first met Andrea, I had no idea she was a soccer coach, nor did I know she had competed in 4 FIFA Women’s World Cup Events! ...