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Philanthropy Project Bodhicitta Proceed of Sales Donation Holiday 2019 Amaterasu Beauty Eye Makeup

Today, we’d like to introduce you a cause that Amaterasu Beauty Founder Sara Au Yeong, as well as our staff, feel strongly about: The Bodhicitta Foundation.

Question: When did you learn about the Bodhicitta Foundation?

Sara: I came across this beautiful mantra song called “Chod” online and decided to learn more about the singer. It turned out to be an Australian Tibetan Nun named Ayya Yeshe. I decided to dig a little deeper and learned about the foundation she had started to benefit the slum village of Nagpur, India.

Question: What does the Bodhicitta Foundation do and why have you chosen to donate to it?

Sara: Unfortunately, India still has a caste system although many people say it has been abolished. The Dalit are the ‘untouchables’. The men generally worked the dirtiest and lowest paying jobs and the mental and physical torment does affect them day in and out. The women and the kids tend to take the lashing after. Due to poverty, young girls are sold off as ‘brides’ and then the abuse continues in their husbands’ home. It is a horrible cycle.

The Bodhicitta Foundation offers education, counselling and meditation classes to many people in these communities. The moms of these girls will receive sewing machines to help them bring in more income for the family. I feel strongly about supporting women by offering them a skillset, and also freeing them from a lifetime of physical and mental abuse. 

Question: How can we help benefit the Bodhicitta Foundation?

Sara: From October 1 to December 31, 2019, a proceed of all our online orders will go to the Bodhicitta Foundation. Your support during this time can change the life of a young girl or her family. I am very happy to be able to contribute to this organization so that together, we can be the change.

Please feel free to listen to “Chod,” from DAKINI: Buddhist Chants in Praise of the Sacred Feminine HERE on iTunes.

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