Amaterasu Beauty

Good news for everyone who has been asking (actually begging) us over the past few months… our Lengthening Mascara is available again! What sets this mascara apart from our other...

What we put in and on to our body makes a huge difference for our health and well being. Many of us lead a very healthy lifestyle by practicing yoga,...

Why did we decide to create a Brow Liner instead of a Brow Pencil? As a makeup artist, I have used countless types of brow makeup. There are lots of...

We are on a mission to help you look your best. That means we want to help you choose the perfect products for you. How often have you tried to...

Our vegan Eye Pencils are the perfect tool to line your eyes with precision and ease. With 5 shades to choose from, there is something for everyone!   Our Black...

Our Shimmer Eye Pencil makes it so easy to brighten your eyes and we will share with you our 5 favourite ways here! 1) Brighten the inner corner of the...

  Liquid Eyeliner can seem a bit daunting at first if you have never used it before, which is why we have designed the Amaterasu Liquid Eyeliner with a special...

  We are excited to introduce you to the lovely Kristen McCarthy who is one of our featured models this season. We have mentioned in the past that our Amaterasu...

  Some people believe that all mascaras are created in the same way so it may not necessary to invest in a more high-end product. I wanted to shed some...

We wanted to highlight one of our special products this week that you might not be as familiar with. Have you ever noticed that many Japanese women (and men!) have...

Hi Lovely Ladies,We always have special perks for our subscribers, especially our Amaterasu Insiders who will always be the first to know about our latest promotions, giveaways and learn practical,...