Amaterasu Beauty

  Liquid Eyeliner can seem a bit daunting at first if you have never used it before, which is why we have designed the Amaterasu Liquid Eyeliner with a special...

  We are excited to introduce you to the lovely Kristen McCarthy who is one of our featured models this season. We have mentioned in the past that our Amaterasu...

  Some people believe that all mascaras are created in the same way so it may not necessary to invest in a more high-end product. I wanted to shed some...

We wanted to highlight one of our special products this week that you might not be as familiar with. Have you ever noticed that many Japanese women (and men!) have...

Hi Lovely Ladies,We always have special perks for our subscribers, especially our Amaterasu Insiders who will always be the first to know about our latest promotions, giveaways and learn practical,...

Check out these fun and easy tips to make your eyes look large and luminous!     Line underneath your eyes with Sage Eye Pencil. Using a lighter or neutral...

Many of our loyal customers are working professionals, and we have noticed they tend to purchase the same products to help them look their best at work. The top sellers...

Meditation Secret to Inner Beauty Amaterasu from Amaterasu Beauty on Vimeo. We know that life is really full and can get a little hectic for everyone at times. That is...

'Tis the season for eating, socializing and being merry, and Amaterasu is proud to say we are up for the challenge of going with you to every event and helping...

Our Shimmer Eye Pencil is a favourite all year round, but we especially love it during the winter to create some sparkle and shimmer like sunshine glistening on fresh white...

Part of our philosophy at Amaterasu is to feature "real" women as our models and then share their stories and projects with you.  Our featured model today is the lovely...

Why makeup artists love our Espresso Liquid Eyeliner from Amaterasu Beauty on Vimeo. One of our best-kept secrets is our Espresso Liquid Eyeliner. So many of us naturally choose black...