We wanted to highlight one of our special products this week that you might not be as familiar with. Have you ever noticed that many Japanese women (and men!) have...

Hi Lovely Ladies,We always have special perks for our subscribers, especially our Amaterasu Insiders who will always be the first to know about our latest promotions, giveaways and learn practical,...

Check out these fun and easy tips to make your eyes look large and luminous!     Line underneath your eyes with Sage Eye Pencil. Using a lighter or neutral...

Many of our loyal customers are working professionals, and we have noticed they tend to purchase the same products to help them look their best at work. The top sellers...

Meditation Secret to Inner Beauty Amaterasu from Amaterasu Beauty on Vimeo. We know that life is really full and can get a little hectic for everyone at times. That is...

'Tis the season for eating, socializing and being merry, and Amaterasu is proud to say we are up for the challenge of going with you to every event and helping...

Our Shimmer Eye Pencil is a favourite all year round, but we especially love it during the winter to create some sparkle and shimmer like sunshine glistening on fresh white...

Part of our philosophy at Amaterasu is to feature "real" women as our models and then share their stories and projects with you.  Our featured model today is the lovely...

Why makeup artists love our Espresso Liquid Eyeliner from Amaterasu Beauty on Vimeo. One of our best-kept secrets is our Espresso Liquid Eyeliner. So many of us naturally choose black...

We're excited to present some new content for you in the form of videos! We feel that videos are such a great way to connect us all together and can't...

Makeup artist Sara Au Yeong reveals her expert tips for your longest lashes ever Most of us are familiar with lash extensions, or we know friends who have tried them....

Our theme for this shoot was: “We Shine Brighter Together.” We have selected three fabulous young women to illustrate this theme and to showcase our star makeup product #ShineBright Makeup...