We can’t say enough about the importance of choosing clean products for your household and beauty needs. So what exactly does “clean” mean? Read more to find out!

If you Google our ingredients and put them into the EWG's Skin Deep database which is a recognized authority on assessing levels of hazardous chemicals in products, you will see that everything in our collection ranks very low on the scale there. Just to be clear, in this case, a low ranking is a very good thing. The higher numbers signify more potential of serious health risks associated with those ingredients.

Very often, professional makeup products contain high levels of toxic ingredients. Sometimes, in order to get the level of performance offered by these products, it is necessary to use ingredients that are un-natural.

The vision for this company was to be able to create products that were both long-lasting, smudge-proof and also very clean in terms of having any toxic ingredients. It was not easy to achieve, but we are thrilled with the quality and low-toxicity of our brand. You can use our products with confidence, knowing they will not affect your health in a negative way.

More than ever, it is important that the choices we make as consumers are beneficial to not just us, but the planet. Choosing clean, non-toxic products has a beneficial effect for everyone!

We are committed to helping you look, feel and achieve your very best and have done our best to offer you products that allow you to achieve this. That makes us all the best of the best, right?

Have an amazing week.

PS. You may also enjoy, 5 TIPS TO MAKE YOUR EYES LOOK BIGGER