Amaterasu Beauty

We love our models and always choose women (and men, stay tuned!) who are more than just a pretty face. Our featured models for Fall are both incredible human beings...

Fill in and Feel Good!    Some people are born with naturally full brows, however, most of us can use a little help from applying brow makeup. We are passionate...

Sara reveals her expert tips for your prettiest lashes ever   1. How to choose the perfect mascara for you We're all seeking the perfect mascara and have probably tried...

#NYFW makeups on #NYFW It’s our favourite time of the year: The Fall Season when our closet is crying out for new boots and coats to start the season off right....

Fluffy or Feathered Brows brings a slightly boyish yet fresh approach to Brow makeup. The key is to have the right tools. Here is what you are going to need...

Our latest featured artist is the lovely Lindsay MacLean. Not only is she an amazing makeup artist, she is a wonderful person who is so sweet and kind. We will...

  Did you know we chose the Plum Blossom for our logo because of its many incredible attributes and amazing cultural history? This flower blooms in the winter, as one...

We love to feature the people we work with, from models to customers to retailers. Lately, I have been connecting with Veronica Tran, owner of Pretty in the City to talk shop....

Meet the dynamic powerhouse Gennica Whitney. We could not think of a better person to feature for BC day, considering she was just elected Mrs. BC 2017! Gennica wears many...

  Summertime has arrived! During this warm and sunny season, it is popular to drink fresh juices, eat more salads and finally start that detox program we have been planning...

  I met Rachael about 5 years ago through a very good friend Sheila. She was building her portfolio for a fashion career in L.A. and asked Rachael and I...