Achieving the ultimate eyebrows has never been easier, thanks to our Liquid Brow Liner. Some people are intimidated by liquid liners because they imagine them to be too intricate, finicky...

The topic of eyebrows can seem a bit daunting at times. With different brow looks going in and out of style, and so many options to choose from as far...

Summer is here and we’ve got good news for you. In case you don’t know, all of our products are smudge-proof, water-proof and paraben-free. This means that you can enjoy...

Which shade is best for you? We have 5 amazing shades of our Eye Pencil to choose from, so let’s talk about which ones work best for whom! Why our...

Let’s talk about our Shimmer Eye Pencil. This versatile product can be used in a variety of ways to quickly brighten and highlight the eyes.Here are a few simple ways...

Brown is the new Black in Makeup this season! Using makeup in shades of brown is a great way to bring a subtle yet strong look year round. Many of...

The Best Way To Remove Your Mascara from Amaterasu Beauty on Vimeo.   Some things seem too good to be true, but we assure you our mascaras are both good...

I have been meeting so many new Moms lately who share stories of themselves barely sleeping with the new additions to their family. A little makeup helps in so many...

Let’s talk about Eye Pencils! Our Amaterasu Eye Pencils come in 5 different shades and are a dream come true for eye makeup lovers everywhere. Available in 5 shades, our...

Good news for everyone who has been asking (actually begging) us over the past few months… our Lengthening Mascara is available again! What sets this mascara apart from our other...

What we put in and on to our body makes a huge difference for our health and well being. Many of us lead a very healthy lifestyle by practicing yoga,...

Why did we decide to create a Brow Liner instead of a Brow Pencil? As a makeup artist, I have used countless types of brow makeup. There are lots of...