We are on a mission to help you look your best. That means we want to help you choose the perfect products for you. How often have you tried to...

Our vegan Eye Pencils are the perfect tool to line your eyes with precision and ease. With 5 shades to choose from, there is something for everyone!   Our Black...

Our Shimmer Eye Pencil makes it so easy to brighten your eyes and we will share with you our 5 favourite ways here! 1) Brighten the inner corner of the...

  Liquid Eyeliner can seem a bit daunting at first if you have never used it before, which is why we have designed the Amaterasu Liquid Eyeliner with a special...

  Some people believe that all mascaras are created in the same way so it may not necessary to invest in a more high-end product. I wanted to shed some...

We wanted to highlight one of our special products this week that you might not be as familiar with. Have you ever noticed that many Japanese women (and men!) have...

Hi Lovely Ladies,We always have special perks for our subscribers, especially our Amaterasu Insiders who will always be the first to know about our latest promotions, giveaways and learn practical,...

Check out these fun and easy tips to make your eyes look large and luminous!     Line underneath your eyes with Sage Eye Pencil. Using a lighter or neutral...

Many of our loyal customers are working professionals, and we have noticed they tend to purchase the same products to help them look their best at work. The top sellers...

'Tis the season for eating, socializing and being merry, and Amaterasu is proud to say we are up for the challenge of going with you to every event and helping...

Our Shimmer Eye Pencil is a favourite all year round, but we especially love it during the winter to create some sparkle and shimmer like sunshine glistening on fresh white...

Why makeup artists love our Espresso Liquid Eyeliner from Amaterasu Beauty on Vimeo. One of our best-kept secrets is our Espresso Liquid Eyeliner. So many of us naturally choose black...