Amaterasu Beauty
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#IAMBOOTIFUL HALLOWEEN CONTEST
We are excited to announce our #IAMBOOTIFUL Halloween contest! This time of year we see the most inspiring and creative looks in both makeup and costumes and we wanted to...
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3 AMATERASU EYE MAKEUP HACKS THAT WILL CHANGE THE WAY YOU LINE YOUR EYES
Life gets busy and we may not have as much time as we would like to experience the different and trendy looks that are popular now. Some of us prefer...
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OUR MODELS TALK MAKEUP AND BEAUTY RITUALS
We love our models and always choose women (and men, stay tuned!) who are more than just a pretty face. Our featured models for Fall are both incredible human beings...
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HOW CAN WEARING BROW MAKEUP MAKE YOU LOOK YOUNGER?
Fill in and Feel Good! Some people are born with naturally full brows, however, most of us can use a little help from applying brow makeup. We are passionate...
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HOW TO APPLY AMATERASU MASCARAS LIKE A MAKEUP ARTIST?
Sara reveals her expert tips for your prettiest lashes ever 1. How to choose the perfect mascara for you We're all seeking the perfect mascara and have probably tried...
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HOT MAKEUP TIPS FROM #NYFW
#NYFW makeups on #NYFW It’s our favourite time of the year: The Fall Season when our closet is crying out for new boots and coats to start the season off right....
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THE FLUFFY BROW PHENOMENA AND HOW YOU TOO CAN CREATE THEM
Fluffy or Feathered Brows brings a slightly boyish yet fresh approach to Brow makeup. The key is to have the right tools. Here is what you are going to need...
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FEATURED ARTIST SHARES MUST-HAVE AMATERASU MAKEUP
Our latest featured artist is the lovely Lindsay MacLean. Not only is she an amazing makeup artist, she is a wonderful person who is so sweet and kind. We will...
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WHY ARE PLUM BLOSSOMS THE SYMBOL OF BEAUTY AND STRENGTH?
Did you know we chose the Plum Blossom for our logo because of its many incredible attributes and amazing cultural history? This flower blooms in the winter, as one...
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INTRO TO ULTRA VOLUME VS. THE SILK AND ESPRESSO
October really flew by because we were so busy with the new layout of our website; continuing to inform our fellow editors, bloggers and fans of our new name...