I am always enthralled with beautiful baked goods, which is how I came across Fanny Lam's Instagram account Oh Sweet Day! a couple of years ago. I can never get over how pretty...

Most of the time, I don't get the liberty to meet our models prior to a shoot. I learn a little about them and get to view some of their photos, but...

Brown is the new Black in Makeup this season! Using makeup in shades of brown is a great way to bring a subtle yet strong look year round. Many of...

  Liquid Eyeliner can seem a bit daunting at first if you have never used it before, which is why we have designed the Amaterasu Liquid Eyeliner with a special...

Why makeup artists love our Espresso Liquid Eyeliner from Amaterasu Beauty on Vimeo. One of our best-kept secrets is our Espresso Liquid Eyeliner. So many of us naturally choose black...

We are excited to announce our #IAMBOOTIFUL Halloween contest! This time of year we see the most inspiring and creative looks in both makeup and costumes and we wanted to...

Life gets busy and we may not have as much time as we would like to experience the different and trendy looks that are popular now. Some of us prefer...

We love our models and always choose women (and men, stay tuned!) who are more than just a pretty face. Our featured models for Fall are both incredible human beings...

#NYFW makeups on #NYFW It’s our favourite time of the year: The Fall Season when our closet is crying out for new boots and coats to start the season off right....

Our latest featured artist is the lovely Lindsay MacLean. Not only is she an amazing makeup artist, she is a wonderful person who is so sweet and kind. We will...

  We are really passionate about women helping women. Supporting and nourishing one another so we can all thrive in the many roles we all play in our families, careers...

  There are some amazing artists out there and we love supporting them and their wonderful work. Amaterasu has partnered up with some of these artists to showcase their talent and creativity....