Amaterasu Beauty
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THE BODHICITTA FOUNDATION
Posted on October 13 2019
Today, we’d like to introduce you a cause that Amaterasu Beauty Founder Sara Au Yeong, as well as our staff, feel strongly about: The Bodhicitta Foundation.Question: When did you learn...
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THE MAKING OF THE EMPRESS AND THE GODDESS
Posted on October 01 2019
When Sara was at fashion school she created a 'magnificent' handcrafted Manchurian headdress, according to her cousin Kelvin who was visiting from Australia at the time. They were all having...
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CAYLAN CLIMPSON
Posted on September 15 2019
We'd like for everyone to meet Caylan Climpson, a model who helped bring Soul in Bloom to life and one of the talented ladies behind Wildflower Souls Floral. In our interview,...
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CASBAH DAY SPA'S NICOLE KING
Posted on September 01 2019
This month we have chosen to feature Casbah Day Spa and Casbah Evolution Beauty Bar. Their use of environmentally friendly products and a desire to promote the wellness of their...
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BALJIT RAYAT
Posted on August 15 2019
Amaterasu Founder and Creator Sara Au Yeong envisioned two brides meeting at a florist shop and immediately connecting, for our Soul in Bloom photoshoot. Just as in Sara’s story, our...
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WHY MY MOM LOVES THE SHIMMER EYE PENCIL
Posted on August 05 2019
I’ve discovered so many amazing products from Amaterasu and one of my favourites is the Shimmer Eye Pencil. It gives me a natural, lit-from-within glow in seconds and fits easily...
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FEATURED ARTIST: HEIDI CHEUNG
Posted on August 01 2019
With a top notch team of beauty experts, it was easy to execute the vision of Amaterasu Founder and Creator Sara Au Yeong for our Soul in Bloom photoshoot. For...
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WILDFLOWER SOULS FLORAL
Posted on July 15 2019
For our most recent Soul in Bloom photoshoot, we were able to work with a group of amazing and talented ladies. The floral designs created for the backdrop and our...
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THE MAKING OF SOUL IN BLOOM
Posted on July 01 2019
I love flowers and aside from their beauty, flowers often lift my energy as well. They brighten my day and always make me feel very happy. I tend to buy...
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HOW TO STAY COOL AND LOOK HOT WITH LIQUID BROW LINER
Posted on July 03 2018
The topic of eyebrows can seem a bit daunting at times. With different brow looks going in and out of style, and so many options to choose from as far...
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SHIMMERY SPRING: HOW TO HIGHLIGHT YOUR EYES
Posted on May 29 2018
Let’s talk about our Shimmer Eye Pencil. This versatile product can be used in a variety of ways to quickly brighten and highlight the eyes.Here are a few simple ways...
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THE BEST WAY TO REMOVE YOUR MASCARA
Posted on May 15 2018
The Best Way To Remove Your Mascara from Amaterasu Beauty on Vimeo. Some things seem too good to be true, but we assure you our mascaras are both good...
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WHY AMATERASU IS THE BEST CHOICE FOR MOMS
Posted on May 08 2018
I have been meeting so many new Moms lately who share stories of themselves barely sleeping with the new additions to their family. A little makeup helps in so many...
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YOU CAN HAVE IT ALL: CLEAN, HIGH PERFORMANCE EYE PENCIL
Posted on May 01 2018
Let’s talk about Eye Pencils! Our Amaterasu Eye Pencils come in 5 different shades and are a dream come true for eye makeup lovers everywhere. Available in 5 shades, our...
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WHY THIS IS THE BEST MASCARA FOR YOU
Posted on April 24 2018
Good news for everyone who has been asking (actually begging) us over the past few months… our Massive Length Mascara is available again! What sets this mascara apart from our...
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ALL ABOUT AMATERASU: CLEAN MAKEUP
Posted on April 17 2018
What we put in and on to our body makes a huge difference for our health and well being. Many of us lead a very healthy lifestyle by practicing yoga,...
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THE ULTIMATE MAKEUP FOR PERFECT BROWS
Posted on April 10 2018
Why did we decide to create a Brow Liner instead of a Brow Pencil? As a makeup artist, I have used countless types of brow makeup. There are lots of...
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HOW TO CREATE THE BEST EYE PENCIL LOOKS
Posted on March 27 2018
Our vegan Eye Pencils are the perfect tool to line your eyes with precision and ease. With 5 shades to choose from, there is something for everyone! Our Black Eye...
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HOW TO MAKE YOUR EYELINER LOOK AMAZING!
Posted on March 13 2018
Liquid Eyeliner can seem a bit daunting at first if you have never used it before, which is why we have designed the Amaterasu Liquid Eyeliner with a special micro-fibre...
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HOW YOGA MAKES YOU MORE BEAUTIFUL
Posted on March 06 2018
We are excited to introduce you to the lovely Kristen McCarthy who is one of our featured models this season. We have mentioned in the past that our Amaterasu...
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THE KABUKI BRUSH: OUR BEST KEPT SECRET
Posted on February 20 2018
We wanted to highlight one of our special products this week that you might not be as familiar with. Have you ever noticed that many Japanese women (and men!) have...
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GET A GIFT CERTIFICATE VALUED AT $125 FOR YOUR GIRLS FROM AMATERASU!
Posted on February 08 2018
Hi Lovely Ladies,We always have special perks for our subscribers, especially our Amaterasu Insiders who will always be the first to know about our latest promotions, giveaways and learn practical,...
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5 TIPS TO MAKE YOUR EYES LOOK BIGGER
Posted on January 30 2018
Check out these fun and easy tips to make your eyes look large and luminous! Line underneath your eyes with Sage Eye Pencil. Using a lighter or neutral coloured...
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PERFECT MAKEUP FOR PROFESSIONALS AND THE CORPORATE WORLD
Posted on January 23 2018
Many of our loyal customers are working professionals, and we have noticed they tend to purchase the same products to help them look their best at work. The top sellers...
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MEDITATION: THE SECRET TO INNER BEAUTY
Posted on January 02 2018
Meditation Secret to Inner Beauty Amaterasu from Amaterasu Beauty on Vimeo. We know that life is really full and can get a little hectic for everyone at times. That is...
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NO FUSS EYE MAKEUP FOR THE HOLIDAYS
Posted on December 24 2017
Tis the season for eating, socializing and being merry, and Amaterasu is proud to say we are up for the challenge of going with you to every event and helping...
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SHIMMER, SHINE AND SPARKLE MAKEUP THIS HOLIDAY!
Posted on December 19 2017
Our Shimmer Eye Pencil is a favourite all year round, but we especially love it during the winter to create some sparkle and shimmer like sunshine glistening on fresh white...
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SAVANNAH FOX TALKS EMPOWERING YOUNG WOMEN
Posted on December 12 2017
Part of our philosophy at Amaterasu is to feature "real" women as our models and then share their stories and projects with you. Our featured model today is the lovely...
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WHY MAKEUP ARTISTS LOVE OUR ESPRESSO EYELINER
Posted on December 05 2017
Why makeup artists love our Espresso Liquid Eyeliner from Amaterasu Beauty on Vimeo. One of our best-kept secrets is our Espresso Liquid Eyeliner. So many of us naturally choose black...
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HOW TO GET SUPER LONG LASHES WITHOUT EXTENSIONS
Posted on November 08 2017
Makeup artist Sara Au Yeong reveals her expert tips for your longest lashes ever Most of us are familiar with lash extensions, or we know friends who have tried them....
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WE SHINE BRIGHTER TOGETHER
Posted on November 01 2017
Our theme for this shoot was: “We Shine Brighter Together.” We have selected three fabulous young women to illustrate this theme and to showcase our star makeup product #ShineBright Makeup...
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#IAMBOOTIFUL HALLOWEEN CONTEST
Posted on October 16 2017
We are excited to announce our #IAMBOOTIFUL Halloween contest! This time of year we see the most inspiring and creative looks in both makeup and costumes and we wanted to...
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3 AMATERASU EYE MAKEUP HACKS THAT WILL CHANGE THE WAY YOU LINE YOUR EYES
Posted on October 11 2017
Life gets busy and we may not have as much time as we would like to experience the different and trendy looks that are popular now. Some of us prefer...
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OUR MODELS TALK MAKEUP AND BEAUTY RITUALS
Posted on October 04 2017
We love our models and always choose women (and men, stay tuned!) who are more than just a pretty face. Our featured models for Fall are both incredible human beings...
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HOW CAN WEARING BROW MAKEUP MAKE YOU LOOK YOUNGER?
Posted on September 27 2017
Fill in and Feel Good! Some people are born with naturally full brows, however, most of us can use a little help from applying brow makeup. We are passionate...
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HOW TO APPLY AMATERASU MASCARAS LIKE A MAKEUP ARTIST?
Posted on September 21 2017
Sara reveals her expert tips for your prettiest lashes ever 1. How to choose the perfect mascara for you We're all seeking the perfect mascara and have probably tried out...
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HOT MAKEUP TIPS FROM #NYFW
Posted on September 14 2017
#NYFW makeups on #NYFW It’s our favourite time of the year: The Fall Season when our closet is crying out for new boots and coats to start the season off right....
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THE FLUFFY BROW PHENOMENA AND HOW YOU TOO CAN CREATE THEM
Posted on September 10 2017
Fluffy or Feathered Brows brings a slightly boyish yet fresh approach to Brow makeup. The key is to have the right tools. Here is what you are going to need...
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FEATURED ARTIST SHARES MUST-HAVE AMATERASU MAKEUP
Posted on August 31 2017
Our latest featured artist is the lovely Lindsay MacLean. Not only is she an amazing makeup artist, she is a wonderful person who is so sweet and kind. We will...
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WHY ARE PLUM BLOSSOMS THE SYMBOL OF BEAUTY AND STRENGTH?
Posted on August 28 2017
Did you know we chose the Plum Blossom for our logo because of its many incredible attributes and amazing cultural history? This flower blooms in the winter, as one of...
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INTRO TO ULTRA VOLUME VS. THE SILK AND ESPRESSO
Posted on November 14 2015
October really flew by because we were so busy with the new layout of our website; continuing to inform our fellow editors, bloggers and fans of our new name...
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