One of my closest friends, Vivian, from my college years, has always strived to be different. In fact, her email address actually includes the word different in it and I love that because that’s just one of the things that sets her apart. That got me thinking about how Amaterasu is different from the rest. When I create new eye makeup products for the Amaterasu collection I work very diligently to set my products apart from the competitors. I don’t believe in copying others because I want to know that what I’m contributing is unique and actually makes a real difference to you.

I wanted to share with you the reasons why our products are different and what sets them apart from all the others. One of the things I love is the fact that we provide stress-free makeup – what does that mean exactly? Well, each product is super easy to use and apply, delivers on what it promises to do and is long lasting. With Amaterasu, you won’t be checking the mirror constantly throughout the day worrying about whether your makeup is still on. I always follow the philosophy that if I wouldn’t use it, then I certainly wouldn’t want to sell it. I’m also proud to say that all of our products are 100% paraben-free.