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Posted on October 19 2016
One of my closest friends, Vivian, from my college years, has always strived to be different. In fact, her email address actually includes the word different in it and I love that because that’s just one of the things that sets her apart. That got me thinking about how Amaterasu is different from the rest. When I create new eye makeup products for the Amaterasu collection I work very diligently to set my products apart from the competitors. I don’t believe in copying others because I want to know that what I’m contributing is unique and actually makes a real difference to you.
I wanted to share with you the reasons why our products are different and what sets them apart from all the others. One of the things I love is the fact that we provide stress-free makeup – what does that mean exactly? Well, each product is super easy to use and apply, delivers on what it promises to do and is long lasting. With Amaterasu, you won’t be checking the mirror constantly throughout the day worrying about whether your makeup is still on. I always follow the philosophy that if I wouldn’t use it, then I certainly wouldn’t want to sell it. I’m also proud to say that all of our products are 100% paraben-free.
I created this liquid eyeliner with a few things in mind: It had to be truly smudge-proof, waterproof and super inky. It was really important that I used the best quality microfiber brush tip out there as it really makes a huge difference in the outcome of your cat-eye look. I did a lot of testing and research to make sure that the final product is what it is: a top of the line, high-quality liquid eyeliner that you can put all your faith in, knowing that it will outlast and outshine any other ones you may have tried. I’ve spoken to many people who at first shied away from using liquid eyeliner based on bad experiences they’ve had in the past. Inevitably when they try our liquid eyeliner they are blown away by how easy it glides on and its ability to create such clean and straight lines. It truly is a staple liquid eyeliner that every makeup bag should have. It’s always in mine.
I love having perfect brows but I also want a product that will give women natural looking brows. Our brow liner comes in a variety of shades that works well to match your natural brow colour, which was extremely important to me when developing this product. Not only that, this product is truly transfer-proof. I kid you not when I say, I wear my brow liner to my 90-minute massage sessions and it stays perfect, no touch ups needed! I also love how many of our customers rave about our brow liners and how amazing they look. The liquid brow liner also doesn’t go on too heavy, but rather starts light and from there you can layer on as much as you like. Whether you are looking for a light fill or full dramatic brows, the brow liners do the trick.
All my life, I’ve been seeking the perfect eye pencil because as everyone out there knows, pencils are known to smudge. I love to create that smoldering eye look which only a pencil can do, so I was always on a constant search for one that met all my needs. One day, I said to myself, “That’s it, I am going to make my own!” It took many years to develop but finally, we now have a truly smudge-proof eye pencil collection that I am so proud of and I can’t wait for you to experience. Since we’ve introduced the eye pencil, customers have been raving about them, if you don’t believe me, check out the great reviews. Plus, they come in a variety of 5 fabulous colours to choose from. I love experimenting with all the colours and creating new looks.
I’m not a fan of having to check my makeup constantly to see if my mascara has flaked off or smudged on the bottom and I’m sure you don’t either. I made sure none of our mascaras will ever do that. Our mascaras were created to be smudge-proof and waterproof, and not only that, they actually do a great job of lengthening and bringing volume to your lashes. I love the fact that all the things we say on the box that the products will do for you are all true – simple as that! I never understood why other products make claims that they can’t deliver – it’s definitely not my style. Volumizing and lengthening are a necessity in my book of perfection and I made sure that that is what you will experience with our mascaras.
Be your beautiful self!
Sara Au Yeong
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