I had the good fortune of experiencing Toronto’s beautiful and crisp weather this November. In addition, I met some wonderful women at the National Women’s Tradeshow as well as made some new friends over dinner and drinks.
One of the most memorable moments at the show was meeting this beautiful lady in her 60s. She asked to see our Liquid Brow Liner and as I was showing her the product she lit up when I said it was smudge-proof and water-proof. I also shared with her my experience of getting 90-minute face down, deep tissue massages and how my brows are always intact after every session. It’s one of my favourite stories to share with new clients. I then offered to fill in her brows right then and there at the show. I wiped off her existing brow makeup and applied our brow liner and she was very pleased with how it looked. Before leaving our booth, she bought a brow liner and told me she couldn’t wait to start using our brow liner on a daily basis.
Less than 15 minutes later, she sent two of her friends to our booth. They too left with huge smiles and a Liquid Brow Liner each. As the day went on, I started getting hungry and stepped outside for a quick bite to eat. When I came back, there was a line-up of women, all waiting to try our brow liner. It was one person telling two and that number multiplied to a group of curious women seeking the perfect brow makeup.
I happily applied makeup on their brows and let’s just say, we sold tons of brow liners that afternoon. Many also signed up for our e-newsletter and said they will be our clients for life. I love my job. It is so rewarding when I see the smiles on these women’s faces when they see how easy and beautiful this product is. It is definitely a game changer to your morning routine.
One thing I did notice however was that many of the women I spoke to tended to ask for a much darker colour for their brow makeup and I was glad I was able to recommend a better colour option. One thing to keep in mind is that when your brow makeup is too dark, it gives off a more intense look. A brow colour that matches your hair is a good guideline as it tends to soften your features and looks much more natural. I’ll try to go into more details about finding the right brow colour in my next blog post.
Till then, stay beautiful!
Sara Au Yeong