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      <image:title>EMPOWERING BEAUTY EVERYWHERE WITH AMATERASU BEAUTY</image:title>
      <image:caption>Empowering Beauty Everywhere with Amaterasu Beauty</image:caption>
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    <loc>https://amaterasu.ca/blogs/news/intro-to-ultra-volume-vs-the-silk-and-espresso</loc>
    <lastmod>2021-06-02T13:36:02-07:00</lastmod>
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      <image:title>INTRO TO ULTRA VOLUME VS. THE SILK AND ESPRESSO</image:title>
      <image:caption>Intro to Ultra Volume Mascara, Silk Mascara and Espresso Liquid Eyeliner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/real-life-models-with-amaterasu-beauty</loc>
    <lastmod>2021-06-02T15:06:18-07:00</lastmod>
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      <image:title>REAL LIFE MODELS AT AMATERASU BEAUTY</image:title>
      <image:caption>Real Life Models at Amaterasu Beauty</image:caption>
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  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/morning-routine-with-kids-my-five-minute-face</loc>
    <lastmod>2023-09-21T00:16:08-07:00</lastmod>
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      <image:title>MORNING ROUTINE WITH KIDS – MY FIVE MINUTE FACE</image:title>
      <image:caption>Amaterasu Morning Makeup Routine with Kids</image:caption>
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  </url>
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    <loc>https://amaterasu.ca/blogs/news/my-evening-makeup-with-amaterasu-beauty</loc>
    <lastmod>2023-09-20T23:59:41-07:00</lastmod>
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      <image:title>MY EVENING MAKEUP LOOK WITH AMATERASU BEAUTY</image:title>
      <image:caption>Going Out with Amaterasu Beauty</image:caption>
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  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/3-beauty-essentials-for-the-holiday-season</loc>
    <lastmod>2026-10-05T16:19:47-07:00</lastmod>
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      <image:title>3 BEAUTY ESSENTIALS FOR THE HOLIDAY SEASON</image:title>
      <image:caption> holiday Beauty Essentials image</image:caption>
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  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-beauty-holiday-giveaway-contest</loc>
    <lastmod>2025-10-14T00:28:24-07:00</lastmod>
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      <image:title>AMATERASU BEAUTY HOLIDAY GIVEAWAY - CONTEST</image:title>
      <image:caption>Amaterasu Beauty Holiday Contest</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/an-eye-pencil-is-born-this-holiday</loc>
    <lastmod>2021-06-02T11:54:42-07:00</lastmod>
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      <image:title>AN EYE PENCIL IS BORN THIS HOLIDAY 2015</image:title>
      <image:caption>Amaterasu Beauty Introduce the first Eye Pencil</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/my-recommendation-best-mascara-for-asian-lashes</loc>
    <lastmod>2023-09-20T23:59:20-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Asian_Lashes_1296x-min.jpg?v=1622670472</image:loc>
      <image:title>MY RECOMMENDATION: BEST MASCARA FOR ASIAN LASHES</image:title>
      <image:caption>Mascara for Asian Lashes</image:caption>
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  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/perfect-brows-by-amaterasu-beauty</loc>
    <lastmod>2023-09-20T23:42:20-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Perfect-Brows-Polaroid-550x550_large-min.jpg?v=1622671271</image:loc>
      <image:title>PERFECT BROWS BY AMATERASU BEAUTY</image:title>
      <image:caption>Amaterasu Beauty on Perfect Brows</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/juggling-act-a-new-moms-story</loc>
    <lastmod>2025-01-09T11:42:10-08:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Juggling-Act-Polaroid-550x550_large-min_520x500_c95b14e3-161a-4c94-b57c-18c92230580f.jpg?v=1736451730</image:loc>
      <image:title>JUGGLING ACT: A NEW MOM&apos;S STORY</image:title>
      <image:caption>Being a Makeup Artist and a new mom</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/my-island-face-smudgeproof-makeup</loc>
    <lastmod>2023-09-21T00:00:41-07:00</lastmod>
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      <image:title>MY SMUDGE-PROOF ISLAND MAKEUP LOOKS</image:title>
      <image:caption>Best Waterproof Eye Makeup to wear in Hawaii</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/my-simple-go-to-makeup-looks-for-coffee-meetups</loc>
    <lastmod>2023-09-21T00:05:09-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/My-Go-To-Coffee-Look-550x550_large-min.jpg?v=1622670545</image:loc>
      <image:title>MY SIMPLE GO-TO MAKEUP LOOKS FOR COFFEE &amp; MEETUPS</image:title>
      <image:caption>Casual Makeup Look with Amaterasu Beauty</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/eye-makeup-for-brown-eyes</loc>
    <lastmod>2023-09-20T23:50:32-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Makeup-for-Brown-Eyes-Polaroid-550x550_large-min.jpg?v=1622671072</image:loc>
      <image:title>OUR EYE MAKEUP TIPS FOR BROWN EYES</image:title>
      <image:caption>Amaterasu Makeup for Brown Eyes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/makeup-for-asian-eyes</loc>
    <lastmod>2023-09-20T23:55:07-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Makeup-for-Asian-Eyes-Polaroid-550x550_large-min.jpg?v=1622659689</image:loc>
      <image:title>AMATERASU MAKEUP TIPS FOR ASIAN EYES</image:title>
      <image:caption>Asian Eye Makeup</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/the-way-of-tea</loc>
    <lastmod>2023-10-15T05:20:51-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/The-Way-of-Tea-Polaroid-550x550_large-min.jpg?v=1622673776</image:loc>
      <image:title>THE WAY OF TEA, CHADO MATCHA CEREMONY</image:title>
      <image:caption>The Way of Tea, Matcha with Amaterasu</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-to-achieve-a-great-cat-eye-with-amaterasu-liquid-eyeliner</loc>
    <lastmod>2023-09-20T23:45:34-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Polaroid-Cat-Eye-Tutorial-550x550_large_8c6947db-6a8a-476a-9d6c-3ea0240a20f6.jpg?v=1622663931</image:loc>
      <image:title>HOW TO ACHIEVE A GREAT CAT EYE WITH AMATERASU LIQUID EYELINER</image:title>
      <image:caption>Cat Eye Makeup Tutorial with Amaterasu</image:caption>
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  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/olivia-her-story-and-her-discovery-of-amaterasu</loc>
    <lastmod>2021-06-02T14:56:34-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Polaroid-Olivias-Story-550x550_1296x-min.jpg?v=1622670994</image:loc>
      <image:title>OLIVIA, HER STORY AND HER DISCOVERY OF AMATERASU</image:title>
      <image:caption>Ever since I was a little girl, I have always been fascinated by makeup and the first thing I ever picked up from my mum’s vanity table was a pink lipstick. From that day onward, makeup and I have been inseparable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-featured-artist-sheryl-singh</loc>
    <lastmod>2021-06-02T11:35:06-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Featured-Artist-Sheryl-Singh-550x550_1296x-min.jpg?v=1622658906</image:loc>
      <image:title>AMATERASU FEATURED ARTIST SHERYL SINGH</image:title>
      <image:caption>We’re proud to introduce our Featured Artist – Sheryl Singh. Thank you to Sheryl and her team for creating this beautiful piece for “Romanticism”. We are completely swooning over her gorgeous interpretation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/makeup-tips-lining-your-lower-lashes</loc>
    <lastmod>2025-01-09T11:48:53-08:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu_Lining-You-Lower-Lashes-Polaroid-550x550_1296x-min_520x500_3186b396-f751-4061-96cf-0fb0a9d3ebd0.jpg?v=1736452133</image:loc>
      <image:title>MAKEUP TIPS: LINING YOUR LOWER LASHES</image:title>
      <image:caption>LINING YOUR LOWER LASHES</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/10-canadian-beauty-instagram-accounts-we-re-following-right-now</loc>
    <lastmod>2021-06-02T10:54:55-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-10-cdn-instagram-accounts2-550x550_1296x-min.jpg?v=1622656423</image:loc>
      <image:title>10 CANADIAN BEAUTY INSTAGRAM ACCOUNTS WE’RE FOLLOWING</image:title>
      <image:caption>10 Canadian Instagram Bloggers </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-featured-artist-danielle-kitt-decuyper</loc>
    <lastmod>2021-06-02T11:32:18-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu_Beauty_-_Featured-Artist-Danielle-Landing-Page-550x550_large-min.jpg?v=1622658738</image:loc>
      <image:title>AMATERASU FEATURED ARTIST DANIELLE KITT DECUYPER</image:title>
      <image:caption>Amaterasu Featured Makeup Artist, Danielle Kitt Decuyper</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-customer-story-featuring-angela</loc>
    <lastmod>2021-06-02T11:30:56-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu_Beauty_-_Customer_Story_Angela_Fitzpatrick_large-min.jpg?v=1622658656</image:loc>
      <image:title>AMATERASU CUSTOMER STORY FEATURING ANGELA</image:title>
      <image:caption>Amaterasu Customer Story Angela Fitzpatrick</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-is-proud-to-be-canadian</loc>
    <lastmod>2021-06-02T11:47:10-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Canada-Day_large-min.jpg?v=1622659630</image:loc>
      <image:title>AMATERASU IS VERY PROUD TO BE CANADIAN</image:title>
      <image:caption>the birthplace to our indie beauty brand Amaterasu, and we could not be prouder to be called Canadian.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/top-reasons-why-amaterasu-tubing-mascara-is-so-good</loc>
    <lastmod>2023-09-21T00:03:55-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Tubing-Mascara_1090x-min.jpg?v=1622673829</image:loc>
      <image:title>TOP REASONS WHY AMATERASU TUBING MASCARA IS SO GOOD</image:title>
      <image:caption>Tubing mascara is not oil based, but rather polymer based and it goes on wet and dries quickly. </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/the-perfect-eye-pencils-to-complement-the-perfect-sunny-season</loc>
    <lastmod>2023-09-20T23:39:06-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-New-Eye-Pencil-Colours_large-min.jpg?v=1622673355</image:loc>
      <image:title>THE PERFECT EYE PENCILS TO COMPLEMENT THE SUNNY SEASON</image:title>
      <image:caption>Amaterasu Beauty introduces new Eye Pencil colors</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/win-a-set-of-amaterasu-s-brand-new-eye-pencil-colours</loc>
    <lastmod>2023-09-20T23:37:33-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Eye-Pencil-Giveaway_1296x-min.jpg?v=1622676096</image:loc>
      <image:title>WIN A SET OF AMATERASU’S BRAND NEW EYE PENCIL COLOURS</image:title>
      <image:caption>Amaterasu Beauty Eye Pencil Contest</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/5-things-you-need-to-know-when-selecting-the-right-wedding-makeup-artist</loc>
    <lastmod>2021-06-02T11:10:32-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Selecting-a-Makeup-Aritist-for-your-Wedding_large-min.jpg?v=1622657432</image:loc>
      <image:title>5 THINGS TO LOOK FOR IN YOUR WEDDING MAKEUP ARTIST</image:title>
      <image:caption>How to find your wedding makeup artist</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/makeup-tips-for-sports-and-working-out</loc>
    <lastmod>2021-06-02T12:00:59-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Best__Eye__Makeup_Watersports_Gym_Workout_Amaterasu_large-min.jpg?v=1622660459</image:loc>
      <image:title>BEST SMUDGEFREE SWEATPROOF MAKEUP FOR SPORTS AND WORKING OUT</image:title>
      <image:caption>Best Eye Makeup Watersports Gym Workout Spin Class Stays On 24 hour Amaterasu Beauty</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/experiencing-kyoto-s-culture-and-people</loc>
    <lastmod>2021-06-02T12:15:59-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Experiencing_Kyoto_1296x-min.jpg?v=1622661359</image:loc>
      <image:title>EXPERIENCING KYOTO’S CULTURE AND PEOPLE</image:title>
      <image:caption>rickshaw ride in Arashiyama and the bamboo walking area</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/makeup-for-hot-yoga-with-amaterasu</loc>
    <lastmod>2023-09-21T00:14:14-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Best_Smudge_Free_Mascara_Hot_Yoga_Amaterasu_Eye_Makeup_1090x-min.jpg?v=1622669713</image:loc>
      <image:title>MAKEUP FOR HOT YOGA WITH AMATERASU</image:title>
      <image:caption>Best Smudge Free Mascara Hot Yoga Amaterasu 24 hour Clean Eye Makeup</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-featured-artist-jeanne-morneau</loc>
    <lastmod>2021-06-02T11:34:05-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Featured-Artist-Jeanne-Polaroid_1296x-min.jpg?v=1622658845</image:loc>
      <image:title>AMATERASU FEATURED ARTIST JEANNE MORNEAU</image:title>
      <image:caption>Amaterasu Featured Makeup Artist, Jeanne Morneau</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-partners-with-vancouver-fashion-week</loc>
    <lastmod>2021-06-02T11:49:17-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Vancouver_Fashion_Week_1296x-min.jpg?v=1622659757</image:loc>
      <image:title>AMATERASU PARTNERS WITH VANCOUVER FASHION WEEK</image:title>
      <image:caption>Amaterasu Beauty at Vancouver Fashion Week</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-sweat-proof-is-amaterasu-eye-makeup</loc>
    <lastmod>2025-08-17T12:55:20-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Dance-sweat-proof_ece3acee-b0fd-4a6e-93e7-abc600d6c2f1.webp?v=1755460520</image:loc>
      <image:title>HOW SWEATPROOF IS AMATERASU EYE MAKEUP?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-amaterasu-is-different-from-the-rest</loc>
    <lastmod>2021-06-02T12:47:54-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu_Beauty_-_How_we_are_different_from_the_rest_1296x-min.jpg?v=1622663274</image:loc>
      <image:title>HOW AMATERASU IS DIFFERENT FROM THE REST</image:title>
      <image:caption>How Amaterasu Beauty is different from the rest</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/when-to-replace-your-mascara</loc>
    <lastmod>2023-09-21T00:26:42-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu_How_long_before_you_have_to_change_your_mascara_large-min.jpg?v=1622663641</image:loc>
      <image:title>HOW LONG BEFORE YOU REPLACE YOUR MASCARA</image:title>
      <image:caption>how long before you change your mascara</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/brow-game-made-easy</loc>
    <lastmod>2023-09-20T23:56:04-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Brow-Game-Made-Easy_1296x-min.jpg?v=1622658579</image:loc>
      <image:title>AMATERASU BROW GAME MADE EASY</image:title>
      <image:caption>Brow game made easy with Amaterasu</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-featured-artist-tarah-kostenko</loc>
    <lastmod>2021-09-29T10:29:18-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Featured-Artist-Tarah-Kostenko_1296x-min.jpg?v=1622659325</image:loc>
      <image:title>AMATERASU FEATURED ARTIST TARAH KOSTENKO</image:title>
      <image:caption>Amaterasu Featured Artist Tarah Kostenko</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/enhance-and-brighten-your-eyes-with-our-shimmer-eye-pencil</loc>
    <lastmod>2023-09-20T23:47:05-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Shimmer-Eye-Pencil_1296x-min.jpg?v=1622661128</image:loc>
      <image:title>ENHANCE AND BRIGHTEN YOUR EYES WITH OUR SHIMMER EYE PENCIL</image:title>
      <image:caption>Enhance your eyes with shimmer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-featured-photographer-nomo-akisawa</loc>
    <lastmod>2021-06-02T11:45:00-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-featured-photographer-nomo-akisawa_large-min.jpg?v=1622659500</image:loc>
      <image:title>AMATERASU FEATURED PHOTOGRAPHER NOMO AKISAWA</image:title>
      <image:caption>Amaterasu featured photographer Nomo Akisawa</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/new-year-new-makeup</loc>
    <lastmod>2021-06-02T14:50:32-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu_New_Year_New_Makeup_1296x-min.jpg?v=1622670632</image:loc>
      <image:title>NEW YEAR, NEW MAKEUP FROM AMATERASU</image:title>
      <image:caption>New Year, New Makeup from Amaterasu</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/good-mental-health-is-important</loc>
    <lastmod>2023-09-21T00:11:11-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Blog-Good-Mental-Health_1296x-min.jpg?v=1622662476</image:loc>
      <image:title>GOOD MENTAL HEALTH IS IMPORTANT</image:title>
      <image:caption>Good Mental Health is important</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-beauty-and-self-love</loc>
    <lastmod>2021-06-02T11:50:44-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-self-love_1296x-min.jpg?v=1622659844</image:loc>
      <image:title>AMATERASU SHARES WHAT IT MEANS TO HAVE SELF LOVE</image:title>
      <image:caption>self love from amaterasu beauty</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/queen-cleopatra-and-her-beauty-rituals</loc>
    <lastmod>2021-06-02T15:04:51-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/amaterasu-cleopatra_33e95216-94c5-4620-99ea-273690432e53_1296x-min.jpg?v=1622671491</image:loc>
      <image:title>QUEEN CLEOPATRA AND HER BEAUTY RITUALS</image:title>
      <image:caption>Queen Cleopatra and her beauty rituals</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/women-helping-women-with-amaterasu</loc>
    <lastmod>2021-06-02T16:22:35-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-women-helping-women_1296x-min.jpg?v=1622676155</image:loc>
      <image:title>WOMEN HELPING WOMEN WITH AMATERASU</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/spontaneous-creative-miracles-at-amaterasu</loc>
    <lastmod>2023-09-21T00:27:04-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-cleopatra_1296x-min.jpg?v=1622671896</image:loc>
      <image:title>SPONTANEOUS CREATIVE MIRACLES AT AMATERASU</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/happy-golden-week-in-japan-with-amaterasu</loc>
    <lastmod>2025-10-30T02:34:45-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-golden-week_1296x-min_fb0dd88e-3fce-4220-a918-4f076eea0233.jpg?v=1761816885</image:loc>
      <image:title>HAPPY GOLDEN WEEK IN JAPAN WITH AMATERASU</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/happy-mother-s-day-from-amaterasu</loc>
    <lastmod>2021-06-02T12:38:59-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-Mothers-Day_1296x-min.jpg?v=1622662739</image:loc>
      <image:title>HAPPY MOTHER’S DAY FROM AMATERASU</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/yoga-with-amaterasu-makeup</loc>
    <lastmod>2023-10-14T21:43:22-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-yoga_1296x-min.jpg?v=1622676285</image:loc>
      <image:title>YOGA WITH AMATERASU MAKEUP</image:title>
      <image:caption>Natural Clean Eyeliner Pencil Smudgeproof Mascara Yoga Class Amaterasu</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/amaterasu-featured-artist-zoe-robidoux</loc>
    <lastmod>2025-09-22T07:55:25-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-zoe-robidoux_1296x-min_2e4dd7ca-95fc-4111-9a57-05d84a7ba182.jpg?v=1758552925</image:loc>
      <image:title>AMATERASU FEATURED ARTIST ZOE TRACEY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/an-amaterasu-exclusive-dads-talk-makeup</loc>
    <lastmod>2025-10-14T00:24:25-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-fathers-day_1296x-min_0562220f-aa5f-40c2-abb5-e935e9d0da97.jpg?v=1760426665</image:loc>
      <image:title>AN AMATERASU EXCLUSIVE: DADS TALK MAKEUP</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/happy-canada-day-2017-from-amaterasu</loc>
    <lastmod>2021-06-02T12:36:20-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-japanese-canadian-heritage_1296x-min.jpg?v=1622662580</image:loc>
      <image:title>HAPPY CANADA DAY 2017 FROM AMATERASU</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-we-found-the-way-the-balance-of-natural-functional</loc>
    <lastmod>2023-03-29T10:00:33-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-clean-makeup_1296x-min.jpg?v=1622665788</image:loc>
      <image:title>HOW WE FOUND THE WAY: THE BALANCE OF NATURAL &amp; FUNCTIONAL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/best-eyeliner-for-your-waterline</loc>
    <lastmod>2025-01-09T11:40:31-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Best-Eyeliner-for-Waterline_large-min_520x500_f0d581f7-6a07-42db-880f-ec7c04775645.jpg?v=1736451631</image:loc>
      <image:title>BEST EYELINER FOR YOUR WATERLINE</image:title>
      <image:caption>a good eyeliner for waterlining means it must be soft and glide on easily</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/iamabeauty-an-intro-to-newness</loc>
    <lastmod>2021-06-02T13:32:29-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Beauty-Mona-Aziz-New-Site-Blog_1296x-min.jpg?v=1622665949</image:loc>
      <image:title>iAMaBEAUTY: AN INTRO TO NEWNESS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/lets-meet-mrs-bc-gennica-whitney-this-bc-day</loc>
    <lastmod>2021-06-02T14:40:41-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Amaterasu-Feature-Gennica-Whitney-Mrs-BC-2017-tumbnail_1296x-min.jpg?v=1622670041</image:loc>
      <image:title>MEET MRS. BC GENICCA WHITNEY THIS BC DAY!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-to-stay-pretty-in-the-city</loc>
    <lastmod>2023-09-20T23:49:47-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/liquid-brow-liner-amaterasu-pretty-in-the-city-veronica-tran_1296x-min.jpg?v=1622665432</image:loc>
      <image:title>HOW TO STAY &apos;PRETTY IN THE CITY&apos;?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/why-plum-blossoms-are-the-symbol-of-beauty-strength</loc>
    <lastmod>2025-09-09T03:37:37-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/plum_blossom_amaterasu_beauty_meaning_1296x-min_62d83634-d251-4e11-9649-54ad8d3ed3eb.jpg?v=1757414257</image:loc>
      <image:title>WHY ARE PLUM BLOSSOMS THE SYMBOL OF BEAUTY AND STRENGTH?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/featured-artist-shares-must-have-amaterasu-makeup</loc>
    <lastmod>2021-06-02T12:20:21-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/artist-lindsay-maclean-makeup-amaterasu_1296x-min.jpg?v=1622661621</image:loc>
      <image:title>FEATURED ARTIST SHARES MUST-HAVE AMATERASU MAKEUP</image:title>
      <image:caption>Vancouver Makeup Artist Lindsay MacLean with Amaterasu Beauty</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/the-fluffy-brow-phenomena-and-how-you-too-can-create-them</loc>
    <lastmod>2021-06-02T15:25:00-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/how-to-get-fluffy-brows-amaterasu-beauty_1296x-min.jpg?v=1622672700</image:loc>
      <image:title>THE FLUFFY BROW PHENOMENA AND HOW YOU TOO CAN CREATE THEM</image:title>
      <image:caption>What is Fluffy Brow and how to create them?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-wearing-brow-makeup-can-make-you-look-younger</loc>
    <lastmod>2025-10-14T00:20:43-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/how-to-look-younger-with-brow-makeup-amaterasu_1296x-min_71111dbd-7908-4366-bd0c-3d1f6ae93d5b.jpg?v=1760426443</image:loc>
      <image:title>HOW CAN WEARING BROW MAKEUP MAKE YOU LOOK YOUNGER?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/our-models-talk-makeup-and-beauty-ritual</loc>
    <lastmod>2021-09-29T10:30:14-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/amaterasu-models_1296x-min.jpg?v=1622671199</image:loc>
      <image:title>OUR MODELS TALK MAKEUP AND BEAUTY RITUALS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/3-eye-makeup-hacks-from-amaterasu</loc>
    <lastmod>2025-08-17T23:32:54-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/3-makeup-hacks-to-line-your-eyes-amaterasu-thumbnail_1296x-min_710bf996-1ff6-497d-81e1-d839b95d2a7a.jpg?v=1755498774</image:loc>
      <image:title>3 AMATERASU EYE MAKEUP HACKS THAT WILL CHANGE THE WAY YOU LINE YOUR EYES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-to-apply-amaterasu-mascaras-like-a-pro</loc>
    <lastmod>2023-09-21T00:12:52-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/how_to_apply_amaterasu_mascaras_like_a_makeup_artist_feature_1296x-min.jpg?v=1622664031</image:loc>
      <image:title>HOW TO APPLY AMATERASU MASCARAS LIKE A MAKEUP ARTIST?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/hot-makeup-tips-from-nyfw</loc>
    <lastmod>2023-09-20T23:46:26-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/nyfw-fall-2017-makeup-trends-amaterasu-featured-image_1296x-min.jpg?v=1622663178</image:loc>
      <image:title>HOT MAKEUP TIPS FROM #NYFW</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/iambootiful-halloween-contest</loc>
    <lastmod>2021-06-02T10:42:50-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/WhatsApp_Image_2017-10-13_at_4.04.11_PM_1_1296x-min.jpg?v=1622655770</image:loc>
      <image:title>#IAMBOOTIFUL HALLOWEEN CONTEST</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/we-shine-brighter-together</loc>
    <lastmod>2021-06-02T15:48:14-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/we-shine-brighter-together-amaterasu-thumbnail_1296x-min.jpg?v=1622674094</image:loc>
      <image:title>WE SHINE BRIGHTER TOGETHER</image:title>
      <image:caption>We Shine Brighter Together - shine-bright-set-eye-pencil-and-shimmer-eye-pencil</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/how-to-get-super-long-lashes-without-extensions</loc>
    <lastmod>2021-06-02T13:15:30-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/how-to-use-mascara-like-a-makeup-artist-thumbnail_1296x-min.jpg?v=1622664930</image:loc>
      <image:title>HOW TO GET SUPER LONG LASHES WITHOUT EXTENSIONS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/perfect-brows-for-blondes</loc>
    <lastmod>2023-09-20T23:58:28-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/perfect_brows_for_blondies_amaterasu_beauty_1296x-min.jpg?v=1622671305</image:loc>
      <image:title>PERFECT BROWS FOR BLONDES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/why-makeup-artists-love-our-espresso-eyeliner</loc>
    <lastmod>2023-09-20T23:49:13-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/Espresso-Liquid-Eyeliner-Amaterasu-Beauty_1296x-min.jpg?v=1622675286</image:loc>
      <image:title>WHY MAKEUP ARTISTS LOVE OUR ESPRESSO EYELINER</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/shimmer-shine-and-sparkle-makeup-this-holiday</loc>
    <lastmod>2026-10-05T16:10:39-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0944/1728/articles/NO_FUSS_EYE_MAKEUP_FOR_THE_HOLIDAYS_1296x-min_56a4fdb3-376e-496a-80aa-d58ca7267e36.jpg?v=1791241839</image:loc>
      <image:title>NO FUSS EYE MAKEUP FOR THE HOLIDAYS</image:title>
      <image:caption>holiday eye makeup </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amaterasu.ca/blogs/news/no-fuss-makeup-for-the-holidays</loc>
    <lastmod>2025-10-14T00:17:36-07:00</lastmod>
    <changefreq>weekly</changefreq>
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      <image:title>Healing from Within: The Ultimate Eczema Friendly Makeup Guide</image:title>
      <image:caption>Eczema-Friendly Makeup Guide</image:caption>
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      <image:caption>Natural Makeup Look with Minimal Products</image:caption>
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      <image:caption>best japanese pencil eyeliner-amaterasu</image:caption>
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      <image:caption>Best Eyebrow Makeup</image:caption>
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      <image:caption> best eyeliner pencil</image:caption>
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      <image:caption> brown eyebrow liner</image:caption>
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      <image:caption>best brown eyebrow liner</image:caption>
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      <image:caption>brow liner</image:caption>
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      <image:caption> best mascara for sensitive eyes</image:caption>
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  <url>
    <loc>https://amaterasu.ca/blogs/news/how-to-remove-mascara-for-sensitive-eyes-without-damaging-your-lashes</loc>
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      <image:caption>mascara sensitive eyes with woman looking down</image:caption>
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      <image:caption>best brow liner</image:caption>
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</urlset>
